Amazon - International Expansion of an E-Tailer

Through sustaining the customer relationships, leaders of the company have realized that “becoming nearer to the consumer” is vital for the progression.

| Enterprise’s customer-oriented culture has attracted and maintained loyal relationships with customers. It was essential for success. Its employee relations have also created responsible management structure, in which managers are flexible in resolving local circumstances. Management is also strongly patriotic about their company, which is an enormous asset for Enterprise.

Amazon.com was founded in 1994, it started by selling books online. As it grew, the company started offering various products and services. Some goods include: DVDs, videos, electronics, camera and photography, clothing apparels, shoes, and so forth. Other retailers have merged with Amazon.com to offer diverse quality of items based on different degrees of usage, such as new, refurbished, and used items. The company 's headquarter is in Seattle, Washington. It has six global websites that serves customers that are based in the United States, the United Kingdom, Germany, France, Canada, and Japan. Their website features: e-mail order verification, customer review on products, and one-click shopping.

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

Amazon.com, Inc., on May 28, 1996, started offering a range of products and services through on-line webpages. This new company began to offer products including merchandise and content that was purchased for resale from multiple vendors and sellers ranging from lots of third-party ways. The Amazon.com business has three different segments within its operating environment: Amazon Web Services, North America, and International make up the operating areas. The North American area for Amazon has segments that focus on the sales from retailers of consumer items or product from sellers through its website Amazon.com.

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

One of America’s greatest start-up success stories is Amazon. Jeff Bezos launched the website in 1995 and he is now having revenues of $61 billion. At the start of e-commerce, Amazon was an innovator of delivering supreme customer service, which at that times was very rare. Amazon is an illustration of massive organising skills, the company sells an enormous range of products, all day, every day, for 365 days a year and is able to maintain over 80 warehousing and fulfilment centres.

According to the company’s Vice President of International Retail, approximately half of Amazon’s revenue comes from outside the United States. For Amazon, global strategy means delivering a consistent customer experience based on their original vision: allow customers to discover the products they want to buy at the lowest price possible. It has its presence in many countries. Amazon has retail websites for many countries such as US, Canada, UK, France, Italy, Germany, Spain, Brazil, China, and Japan (see “Amazon Map” below) with international shipping to certain other countries for some of its

Headquartered in Settle, Washington DC, Amazon.com is a cloud computing electronic and commerce company (Amazon, 2016). The company is one of the largest internet based retailers both in the US and globally based on total sales and market capitalization. The company does a majority of its business through online retail websites throughout the United States and with more that ten countries throughout World. In 2015, Amazon overtook Wal-Mart to become the most valuable retailer by market capitalization.

Previously, the businesses were focused on being product centric, but times have changed and being customer centric is much more important. If you are wondering exactly what being customer centric is, then you have stumbled to the right place. Being customer centric is when you place focus on the customer and understand his or her needs. You keep the customer’s interests in mind and you are able to handle complaints, fix and resolve problems, and delight to every customer.

With the advent of the information technology, specifically the internet, it is said that more and more companies are existing in the online world. The changes in the business market also allows customers to change and become more dependent on online stores and online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal is to analyse Amazon based on the case study provided. The analysis includes the discussion of Amazon’s s strategic intent, main resources and capabilities. In addition, this will also include analysis of the resources and capabilities that give

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

The Information and Communications Technologies (ICT) industry is often dominated by companies founded by engineering-centric entrepreneurs more accustomed to dealing with technologies than with customers. This transformation from engineering to customer-driven company cultures at Apple, Dell and others is significant from a strategic marketing standpoint. The intent of this analysis is to evaluate the standards for best practice that Dell has developed, as they are more forthcoming with the specifics of these strategies compared to many other ICT firms including Apple, who is more secretive in these areas. Dell takes a very metric-driven approach to defining their customer relationships and how they manage the end-to-end customer experience process (Apple Investor Relations, 2012). Plagued with a very low level of customer satisfaction ratings due to their highly automated approaches to customer service, in 2005 Dell realized they needed to transform their entire organization and make it more customer-centric. In that year, Dell created an eight-member Customer Experience Council that concentrates on transforming the entire culture of the company to being more customer-centric, looking to making each customer experience an exceptional one. The mission of the Council is to have the over 13,000 employees of the company continually thinking of how they can