Essay about Amazon Kindle

Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets

First, Bezos has shown his intuitive thinking in the decision of unveiling Amazon Kindle, a new device that is completely outside Apple’s catalog though Amazon still sold Apple’s iPod. Furthermore, he introduced to Medias his product, it seemed like a declaration to Apple. Because Apple is a giant of technological industry, so the situation would be complex to be its competitor. However, it was the only way to make a technological evolution by Kindle. As a result, this situation required Bezos to have a quick and broad evaluation for making the decision.

Amazon’s traditional low margins were a model that has succeeded for the company in the past. However, it is unclear whether the revenue streams from the Kindle Fire would be sufficient to meet the considerable costs (Exhibit 1). At $199 the Kindle Fire was selling at cost as the components and labor were slated to be near $200. It was questionable whether it was possible for Amazon to offer the Kindle Fire for $149, $99 or even free, in return for customers signing up for an enhanced version of its Amazon Prime subscription service. A clear pricing strategy is crucial to maximize profitability and undercut the tablets currently on the market.

The low cost product can also change customers buying behavior. Some customer who prefer to buy goods in the physical stores might decide to buy Amazon’s online product if they see it is in so low a price.

The Kindle website (https://kindle.amazon.com/) and the competing Nook website (http://nook.barnesandnoble.com/u) are both trying to get you to do one thing: go digital. Technology is an ever-changing area, and it has somehow made its way into almost every aspect of our lives. Improvements have been made to make it possible to read thousands of books on one device. The only catch? There are multiple companies who are competing for the consumer’s purchase of their version of the device.

3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to

In the world we live in today advertising has all but consumed us as Americans. An essay entitled “Advertising’s Fifteen Basic Appeals “by Jib Fowles explains how advertisements affect and influence us daily in society. He explains how marketers through advertisements play on your needs, emotional feelings and sometimes desires to draw consumer to their brands. Fowles discusses fifteen main appeals that marketers use in ads and commercials in hopes we will purchase their product. In the October issue of Glamour Magazine there’s an ad promoting the brand BEBE. In this ad it has a timeline of a woman getting ready to go out and enjoy her

An advantage the Kindle Fire had over the iPad was pricing. The iPad was double the price of the Kindle Fire. The iPad had a faster processing speed, more memory and a greater number of apps to choose from. The Kindle fire was equally as good as the iPad in terms of web browsing capabilities, streaming video, and was as good or better for e-reading. Amazon also had a greater number of videos than Apple via its Prime Instant Video service. This was made possible due to its deal with Viacom.

Tangible goods, or rather manufactured goods, have been the dominant medium of exchange for centuries. However, recent decades have proved that it is no longer the case as there has been a prevalence of being service oriented (Vargo and Lusch, 2004:1-2). Services, as defined by Vargo and Lusch (2004), are  “the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself (p.2).” Utilizing services gives businesses an edge, a competitive advantage, particularly in an evolving competitive market, something which Metalfrio is definitely part of (Vargo and Lusch, 2004:9).  Those businesses that learn to adapt tend to do well. In addition, Vargo and Lusch (2004) write this shift to services is also a shift from producer perspective to a customer perspective (p.2). Thus, it leads to more of a collaborative effort where co-creation leads to adding value to the service rather than a product having value (Vargo and Lusch, 2004:6). Also, customers rather develop relationships with those that can provide a range of related services over an extended period of time, thus allowing businesses retain their clients for the long term (Vargo and Lusch, 2004:13). Overall, service oriented marketing is a direction that businesses should be headed towards to ensure that they can remain relevant and competitive in the

demand of the product.The Kindle line has shown wild success, Bezos will once again try to

The weakness of amazon is that it hasn 't mastered mobile. In terms of speed companies like Google overpower them as their Amazon Fire phone is too slow compared to Google Nexus 6P. Amazon hasn’t done much to make its mobile experience different from its desktop experience. It basically just put its website into an app on the phone. Meanwhile other companies are trying to make a more complex but easy way to use and operate the phone.

Amazon is a relatively small player in the bookstore industry, and its main competitors are Barnes & Noble and Borders. Despite the difference in scale, the company shows great promise, because its business model overcomes many of the competitors’ drawbacks.

Nowadays, there are a lot more services available, such as those available online. Also, the characteristic between product and service has become more complicated (e.g., Web-based software application is a product or a service?). However, product here refers to products or services. The product or service features which should able to meet a specific, existing market demand. Or, it should be able to create a market position through building a strong brand.

The Amazon Kindle is an e-book reader which you can download readable and audible content into. The most innovative idea of Bezos about the Kindle was the use of the “E Ink” technology to reduce battery consumption and to provide a more legible display. The Amazon Kindle’s successors were the tablets Kindle Fire and Kindle Fire HD. Amazon priced the Kindle Fire with just $199 as a strategy to boost its revenue from content sales. Amazon’s latest example of diversification includes the launch of the Amazon Fire TV in order to compete with Apple TV and Chromecast. Bezos also entered the highly competitive smartphone industry by releasing the Fire Phone in 2014. An economic advantage diversification provides is economies of scope. Economies of scope refer to a reduction in unit cost based on the idea that the total cost of producing two different goods or services together is less than the total cost of producing them separately. Amazon makes use of the distribution side of economies of scope by shipping a wide range of goods together rather than separately. This gives Amazon the chance to negotiate more lucrative deals with freight companies. Geographic

A product can be a product or a service. If your product provides sufficient value to customers, they will buy - no matter how good or bad the economic situation is, if they perceive value they will pay the price (Wood, 2010).