Amazon: Pestel Analysis Of Amazon

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INTERNATIONAL BUSINESS CIA 3 PESTEL ANALYSIS OF AMAZON.COM BY, LALITHA.M.K 1517042 AMAZON.COM COMPANY PROFILE based in Washington and found by Jeff Bezos in 1994 is global leader in e-commerce and it was the first company to introduce the concept of selling goods on the Internet. Initially started as an online bookstore and its success led Amazon to diversify into other products such as gifts, music, electronics, groceries, toys and many more. Probably today there is no product that doesn't sell. has developed different internet portal sites for different countries such as Canada, UK, Germany, France, China and Japan. was named after world's largest river Amazon and was assigned…show more content…
Expand themselves all over and build a virtual market place where customers can shop comfortably from at home. The external environment also referred to as the macro-environment, plays a very important role in the operations of any business. Key environmental factors such as political, economic, social, technological, legal, etc. affect the organisations at various levels. It has become the need of the hour to consider the potential impact of the external factors on the individual organisations. (Johnson et al, 2006). PESTEL analysis PESTEL analysis is conducted to determine current and future trends in political, economic, social, legal, environmental and technological environments, might influence the performance of business and what measures to be taken to avoid any shortfalls. PESTEL Political Government policies incorporate competition and promotion by liberalizing telecom and e-commerce
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