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Amazon Simulation Paper

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In order to track the KPIs to provide evidence to management on which funding pricing should be provided to Amazon, a simulation was prepared to track these KPIs over a one month period divided into four4 week-long segments.
The managerial decision point is the amount of promotion subsidy to provide d to Amazon to drive price discounting. Therefore, there were 4 four values to be considered: $1, $2, $3, $4. As each week could have different subsidy, simulations were run with each permutation of value considered, resulting in 256 simulations being run.

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