Amazon Strategic Hrm

3095 Words13 Pages
Amazon’s Business & Human Resource Strategy
FINAL REPORT – STRATEGIC HUMAN RESOURCE MANAGEMENT

ARIE NARENDRA – M9821817

Table of Content
Table of Content ................................................................................................................................ 2 1.Introduction ................................................................................................................................... 3 2. Company Overview........................................................................................................................ 3 3. Industry Analysis............................................................................................................................ 4 3.1 E-commerce
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Many firms have tried launching their business through the Internet because of this technology innovation that they should adapt. This resulted in various and widely sales of products in the Internet business. Online buying grows at an amazing rate. Therefore, companies that carry out Internet based business have great opportunities to succeed. Conversely, there is a greater competition and threats are all around considering that many companies had entered the online business. This figure below shows how online retail sales grew from less than USD 5.2 million in the last quarter of 1999 to almost USD 8.7 Billion one year later:

Figure 1 Online retail sales grew from less than USD 5.2 million to almost USD 8.7 Billion one year later

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3.2 Book Retailing Industry
The book retail industry was expanding at a phenomenal rate during 1970's and 1980's. New stores were opening and growing into markets previously not served by any bookstore. The number of new books published each year grew because new authors increasingly found their way into print. Simlarly, the profit for publishers rose in robust percentages. The book retail industry began evolving into the maturity stage of the industry life cycle in the mid of 1990s. Mark Domnitz, ceo of American Bookseller Association, predicts that Internet book purchases will grow exponentially over the next few years. The figure below shows the number of book sales in $ billion during 1992-2000 in United States:

Figure 2
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