Amazon : Synopsis Of The Case

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Synopsis of the Case Amazon was founded by Jeff Bezos, in July of 1994. In 1997, Amazon went public and was listed on the NASDAQ market. After the company went public, it grew from an online bookstore to the world’s largest online retailer. Amazon increased sales and expanded its products and services through acquisitions, alliances, new partnerships, and exclusive vendor agreements. Amazon’s main goal was to achieve long-term growth and profitability. To attain their goal, Amazon focused on increasing its operating income through increasing revenue and efficiently managing its working capital, while tightly managing operating costs (Hoffman, 2015, pp. 9-1). By 2008, Amazon had become a global brand with websites in various countries, and the company fulfilled orders in over two hundred countries. In 2012, the company employed more than 56,200 around the world that worked in various divisions including customer service centers, software developing, order fulfillment, and corporate operations. Amazon’s sales doubled from 2009 to 2011 due to increased sales in electronics, general merchandise, reduced pricing, and the acquisition of Zappos in 2009 (Hoffman, 2015, pp. 9-7). Relevant factual information about the problem or decision the organization faced The increase in growth from 2009 to 2011 impacted Amazon’s profits, but it also created numerous challenges for the company. One of the biggest challenges Amazon dealt with was not being required to collect state or local
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