Amazon : The Leading E Commerce Organization

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HR Relevance With currently reigning as the leading e-commerce organization in the world, it would be hard to fathom this would be the case without major efforts from human resources. According to my review of the literature in the coopetition case study, Amazon believes in serving the customer and creating value for that customer. This value creation and customer service would be difficult to achieve without an important HR function; recruitment and selection, and the staffing of organizations. “Staffing is a critical organizational function concerned with the acquisition, deployment, and retention of the organization’s workforce” (Heneman, Judge, & Kammeyer-Mueller, 2012, p. 6). In simple terms, Amazon would not be the organization it is today without being able to hire the people it needs, use them effectively, and keep them from leaving. Additionally, as noted by Heneman, Judge, & Kammeyer-Mueller (2012), “staffing is arguably the most critical function underlying organizational effectiveness, because “the people make the place,” because labor costs are often the highest organizational cost, and because poor hiring decisions are not easily undone” (p. 6). Second, successful negation is another element Amazon uses with its coopetition-based business model in essentially letting their competitors win. “A seminal game theoretic rationale by Brandenburger and Nalebuff (1996) is that “letting your competitors win too is ok, as long as you win yourself.”
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