Amazon : The Ultimate Bookstore

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).

Amazon.com was founded by Jeffrey Bezos in 1994. The company began as an online bookstore. Mr. Bezos saw the potential of the Internet as a selling platform. In the beginning, the main focus was on selling books. The reason was that there was little to no competition for selling books online. The company eventually moved to music and video, but that market had a few key distributors that could possibly compete. Amazon.com emerged at the perfect time. The late 1990’s gave the company plenty of time to create name recognition. The company’s initial public (IPO) was a huge success. Mr. Bezos’s goal was to raise 50 million dollars in capital, but made 54 million instead. This allowed the company to expand into 160 different markets across the globe.

From its inception in 1994, Amazon has grown from an online bookstore to operating retail websites offering a variety of products and services which includes merchandise

Amazon is always trying to find new ways to attract more customers without neglecting its current ones. The CEO, Bezos wanted to move fast and in recent years this company joined other industries to offer new services such as movies, music, games, and even food. Thanks to enormous selection of products and various services that the company offers to its customers, Amazon has become the world’s biggest online retailer. The success of the company is because it has developed rapidly, and it continues to expand its product range. Today, we can find an infinite array of products in the Amazon

Amazon strives to provide customers with the best possible online shopping experience by leveraging their powerful and innovative technologies. Part of the company’s competitiveness lies in their proprietary technology, which is licensed to companies like Target to run their e-commerce site. Its patented portal technology allows the customer to customize their on-line experience with personalized home page,

Amazon.com was founded by Jeffrey Bezos in 1994. The company began as an online bookstore. Mr. Bezos saw the potential of the Internet as a selling platform. In the beginning, the main focus was on selling books. The reason was that there was little to no competition for selling books online. The company eventually moved to music and video, but that market had a few key distributers that could possibly compete. Amazon.com emerged at the perfect time. The late 1990’s gave the company plenty of time to create name recognition. The company’s initial public (IPO) was a huge success. Mr. Bezos’s goal was to raise 50 million dollars in capital, but made 54 million instead. This allowed the company to expand into 160 different markets across the globe.

Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling

In 1994, Jeff Bezos was a 30-year-old hedge fund analyst with a degree in computer science and electrical engineering from Princeton University. It was at this time Bezos decided to put his business plan in play. Jeff pulled up a file that had the business model he intended to use, which had been write in early that year in the passenger seat of a 1988 Chevy Blazer (A Retail Revolution Turns 10, 2005). Amazon.com opened its virtual doors on the World Wide Web in July 1995 and offers Earth’s Biggest Selection. The company seeks to be Earth’s most customer-centric company. Amazon.com is now a digital strip mall branching beyond books into music, DVDs, electronics and toys (Penenberg, 2000). Many people

Amazon operates using a web-based platform to sell books.  The web-based model targets a global market, has reduced overhead costs and a shorter operating cycle as compared to brick and mortar businesses such as Barnes & Noble and Borders. Amazon’s online model has a superior inventory

In July 1995, the company began service and sold its first book on Amazon.com (Allenby, 2013). In just four months of operation, Amazon.com became a very popular site on the Web, making high marks on several Internet

Amazon started with Jeff Bezos’ idea on creating a company based around selling on the internet (Int. Directory). In the 1994, Jeff left the Wall Street firm D.E. Shaw, moved to Seattle. There, he created a business plan, from which Amazon was born. Jeff projected a 2,300% of annual web growth over time from selling on the internet. He took the five most profitable products and put them on his stock. At the time, books were a strong suit for Amazon, and where most of their profit came from (Int. Directory). Their competition was Barnes and Noble, who were large retail booksellers dominating the market. By 1995,

Amazon.com originally started as an online bookstore that revolutionized the book selling industry. Jeff Bezos (the company’s founder, CEO, and president) decided that his venture would specialize in selling books over the Web, due to the large worldwide market for literature, the low price for books, and selection of titles that were available in print (Funding History). Other major book selling companies such as Barnes and Nobles and Borders were focused on opening traditional brick and mortar stores while Amazon focused on online book selling. As a pioneer in the emerging Internet commerce industry, Amazon changed the book selling industry within two years. In 1997, Amazon had already reached the milestone of one million

Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy, music, auction, electronic and video). The company has used acquisitions, alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities, market achievement, competencies and strategic elements that made amazon.com to be a success will be discussed below