Amazon : The World 's Largest Online Store

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Introduction: Amazon.com is the world’s largest online store that provides access to online shoppers worldwide. In 1994, Jeff Bezos started this in his garage with the name of Cadabra. It was given its present name in 1995. Its headquarter is in Seattle Washington according to the statistics of 2012, 88,400 employees are working in the office and its revenue is about 61.09 billion US dollars. Firstly starting as an online book store, it developed itself as the largest online store of DVDs, software, mp3 downloads, videogames, furniture, toys, food, jewelry and many more things. Amazon is present in many countries as separate selling websites like America, Canada, Brazil, France, Germany, UK, Italy, Spain, Japan and china. As the internet banished the geography, so did the Amazon. Today, there are 1.7 billion internet users as compared to the 3600 million in the year Jeff Bezos started the Amazon. So, it also globalized along with the globalizing world (Wasserman 2012). Discussion Bezos’ vision was to make this company that would have an unbroken chain of book selling. He wanted to create a brand which was irresistible and global. In the words of his university professor: “he was not warm. It was like he could be a Martian for all I knew. A well-meaning, nice Martian. Bill Gates said, “I buy books from Amazon.com because time is short and they have a big inventory and they are very reliable”. So, the Amazon.com has affected not only the common but also very well-known persons
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