Amazon as a Leading Online Retailer Company

3884 Words Apr 6th, 2012 16 Pages
Amazon.com

“AMAZON CAN BE ONE OF THE MOST SUCCESSFUL COMPANIES ALL OVER THE WORLD. RISKS ARE BIG, BUT PROFITABILITY CAN BE ALSO BIG”
INTRODUCTION
Amazon.Com is a leading online retailer company, offering for sale different items such as books, music, DVDs, videos, toys, electronics, software, video games and home improvement products serving almost 22.5 million customers over 150 different countries. This company was founded in July 1995 by Jeff Bezos in the state of Washington USA. Jeff Bezos now 37 years old, received his BS in Electrical Engineering and Computer Science from Princeton University. His professional career started at Bankers Trust Company in 1988, where he became Vice President in February 1990. At the end of the
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In the US market the most important variable of growth has been the introduction of several new products and services beyond the typical sales of books, videos and music. This couples with the company goal of being the place where customers can search and buy anything they may want in the Internet.
The company’s international expansion has been also very important in the recent years. The first international Web Site of Amazon.com was launched simultaneously in Germany and United Kingdom in October 1998. These two Internet sites are positioned as number one sites of Internet sales in their respective countries. Recently, two new Web Sites were launched in France (August 31, 2000) and Japan (November 01, 2000). This process of international growth is expected to continue opening new Web Sites or arranging partnerships with local providers.

The E-Commerce Accounting

With Internet a new economy started to grow, the cyber economy or simply e-commerce. This technological revolution is changing the old paradigms about the workings of economics and furthermore our life styles. As happened in the early years of the Industrial Revolution, some firms made a protagonist role in showing the wealth and power of this “revolution”. Today the history seems to return to a new starting point but we must be aware that new changes in the economic structure have important costs of reallocation
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