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Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store is considered one of the most innovative entrepreneurs of the e-commerce industry. At the age of 31, with just a computer science degree, little funding from his family, and a challenging idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into the biggest online retailer of our times (Jeff Bezos, 2007). Born in January 12, 1964, Bezos demonstrated intense scientific and mechanical interests since an early age. Parents, Miguel Bezos, a Cuban immigrant engineer, and Jackie Gise Jorgensen were impressed when their three-year-old Jeff dismantled his crib apart using a screwdriver…show more content…
Working this start-up company Bezos focused in creating a network for international financial trade. Unfortunately, the start-up failed and Bezos’ inspiration was cut early and forced to move to Banker Trust Company. At Banker, it took only two years for Bezos to reach the Vice-President position. In 1990, after a lucrative proposition Benzos left Banker Trust to became Vice-President of D.E. Shaw & Company, a financial trading company leading the computer technology race. David Shaw, Bezos’ new employer soon discovered his VP’s innovative work skills and promoted him little after one year to Senior Vice-President. Shaw, described Bezos in an interview with Time magazine in 2003 as “sort of an entrepreneurial odd-job kind of person” (December 27, 2003). Two years later, in 1994, Bezos found himself leaving D.E. Sha to pursuit his wild Internet idea (Business, 2006). Bezos’ entrepreneurial vision perceived new opportunities in the rapid growing usage of the Internet. He believed a 2300 percent increase in web trafficking every year could develop into a new sphere of commerce. After reviewing top mail order business, Bezos discovered that no mail order catalogue existed for selling books. Big name libraries like Barnes and Nobel considered that a catalogue including all the feature titles would need thousand of pages therefore making it expensive to mail. Bezos saw an Internet database as a solution to this issue and decided to serve this unattended market by launching

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