Amazon 's An Online Bookstore

            Amazon is a company that was founded in the two-bedroom house of a man named Jeffery Preston Bezos in 1994. That simple fact is something that could never happen in an economy without

According to Motley Fool, Apple’s share of tablet market only has 20.3% in the third quarter of 2015. It has dropped substantially. It was nearly 90% in 2010.

Proprietary e-Reader NOOK and NOOK tablet have decent 15% market share among all tablets and e-Readers (Greenfield********)

Since its incorporation in 1994, Amazon’s business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company’s 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year-end 2001. I would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on the previous year’s investments in infrastructure.

That kind of thinking has transformed Amazon. This is how it has survived recessions, where other businesses have not. Another game-changer was Bezos' idea to sell access to Amazon's internal software architecture. Amazon Web Services was launched in 2006 and quickly rang up billions of dollars. It offers cheap, on-demand computer services via the “cloud” and has served customers ranging from NASA to Netflix. “During the Cassini space probe's exploration of Saturn, raw data for 180,000 photos were processed on Amazon's computers within five hours, at a cost of less than $200, says Tomas Soderstrom of NASA's Jet Propulsion Lab. Doing the job in-house would have taken 15 days, he says.” (Anders, “Jeff Bezos Gets It” 2012)

Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).

It would be virtually impossible for a new company to reach the magnitude of inventory and status that Amazon maintains. When visiting Amazon, the number of products and services it offers is mind-blowing. Amazon has been in the internet marketplace for about thirteen years now; it would be extremely difficult for a start-up company in the industry to raise enough capital to even compete with Amazon on a lower level. The experience of enjoying low pressures from new entrants make Amazon believe that their absolute competitive advantages in patented technology, such as 1-Click ordering, operational model and “sell anything” mission could be directly copied and even leveraged in the foreign markets where the online retail industry have not developed or matured.

Within the U.S. technology industry, the smartphone market has strong competitive forces, yet profit potential. In particular, the smartphone market has established firms, such as Google and Apple, each with large market shares, which lessens profitability potential for new entrants. Nevertheless, Amazon, pursuing a differentiation strategy, attempted to develop and market the Fire smartphone in 2014 to diversify business activities (Rothaemel & McKay, 2015). One force Amazon encountered was the presence of entry barriers. Established firms, Google and Apple, had proven brand recognition, economies of scale, and loyal consumer base in the smartphone industry, and an entering firm, such as Amazon, faced risk. From Amazon’s view, entering into the smartphone market required significant capital investment, with unpredictable effects, to develop a differentiated, price competitive product. Furthermore, the threat of substitutes was high

Amazon has grown rapidly since their inception. The company experienced a surge is sales of 313% until 1998, supported by 8.4 million customer accounts in over 150 countries, of

The company was founded in 1994 by Jeff Bezoz. In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle to begin work on a business plan for what would eventually become Amazon.com (Allenby, 2013). Bezos selected the name Amazon by looking through the dictionary, and settled on "Amazon" because it was a place that was "exotic and different" just as he planned for his store to be; the Amazon river, he noted was by far the "biggest" river in the world, and he planned to make his store the biggest in the world (Allenby, 2013).

Amazon started with Jeff Bezos’ idea on creating a company based around selling on the internet (Int. Directory). In the 1994, Jeff left the Wall Street firm D.E. Shaw, moved to Seattle. There, he created a business plan, from which Amazon was born. Jeff projected a 2,300% of annual web growth over time from selling on the internet. He took the five most profitable products and put them on his stock. At the time, books were a strong suit for Amazon, and where most of their profit came from (Int. Directory). Their competition was Barnes and Noble, who were large retail booksellers dominating the market. By 1995,

This is demonstrated in the second quarter of 2012, Apple iPad shipments consisted of 17 million units, which took up 47.2% market share. This changed significantly in 2013, where iPad shipments dropped to 14.6 million and market share dropped to 28.3%. The Android operating system devices continued to dominate in 2012 by shipping 18.5 million devices that was 51.4% market share and in 2013 increased to 34.6 million devices increasing to 67% of the market share in tablet devices. In an effort to compete on price and increase demand for the tablet, the Apple began to produce the iPad Mini to entice users away from the android operating system devices.

Once Samsung launched the long-awaited Galaxy Tab tablet computercalled iPad killer, with specific features like Android 2.2 powered by Google, video

The main characters in this article include various tablet owners, portrayed as more affluent than typical shoppers with an average larger orders. Alongside them are retailers, such as Macy’s Inc., Abercrombie & Fitch Co., Gap Inc., QVC, and Sephora, which are changing their retail strategies to respond to the growing tablet trend. Some retailers have aligned with Google Inc.

In 1987, Apple Computer has started their research and project on the new portable tablet. The tablet industry was gradually forming. In 1993, Apple released Apple Newton that is the first model in the market. After that, more and more big companies have followed it into the market, they began to develop the technologies and tablet operating systems. In 2010, Apple introduced the first iPad, the market was scaling and maturing till now. Through the universal technology of touchscreen, the tablet becomes a trend and create the new customer behavior on using the portable device. More and more brands develop the wide range of the tablet.