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Amazon 's Biggest Bookstore : The Earth 's Most Customer Centric Company

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The company Amazon began in Washington State in the year 1994 and "opened its virtual doors on the World Web in July 1995." (Amazon 12) Jeffrey P. Bezos is the President and Jeffrey M. Blackburn is the Senior Vice President of the company. Amazon wants to be known as the "Earth 's most customer-centric company and it has four guiding principals that it follows: customer obsession, passion for invention, commitment to operational excellence and long term thinking." (Amazon 12) The company sells books, electronics such as the tablets, TV 's, phones, music, clothes etc. It is a virtual shopping mall is filled with everything you could ever want. When Amazon opened its doors in 1995, it was known as "Earth 's Biggest bookstore" (Amazon.com LLC). To be better known around the world, it made its mission to become a big online bookstore. Then three years later, the company expanded with including music and video 's, toys and electronics to buy. Amazon also "acquired the Internet Movie Database" (Amazon.com LLC) to expand not only to the US, but to the European countries as well. In 2002, it started selling clothing that feature some big named brands, it was in that year that they "received accreditation from ICANN (the Internet Corporation for Assigned Names and Numbers) as an Internet domain name registrar, becoming one of about 160 entities permitted to register Internet addresses." (Amazon.com LLC). In 2005, it started it 's most popular feature yet, Amazon Prime, which

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