5.0 CHAPTER 2. SECONDARY DATA COLLECTION ANALYSIS – REASONS BEHIND AMAZON’S AND EBAY’S SUCCESS: 5.1 Amazon’s success: One of America’s greatest start-up success stories is Amazon. Jeff Bezos launched the website in 1995 and he is now having revenues of $61 billion. At the start of e-commerce, Amazon was an innovator of delivering supreme customer service, which at that times was very rare. Amazon is an illustration of massive organising skills, the company sells an enormous range of products, all…

system, prices in the market, cost advantages, and brand recognition. Amazon is in an industry where the threat of entry is weak. Amazon carries a unique distribution system, which cannot be easily imitated. This enables them to provide a variety of products, services and delivery channels. New entrants would require high capital investment to compete against large companies such as Amazon. High economies of scale that enable Amazon to set low prices for its products create barriers to entry for new…

Strategy The main goal of Amazon is to focus on long-term growth by becoming the Earth’s most customer-centric company. In order to achive this goal, Amazon has undertake generic strategies and interactive strategy to provide the greatest convenience to customers, widest selection of products and services to customers and lowest price without compromising product quality and safety. These strategies are also supported by Amazon’s commitment to improve its foundation on innovation by investing heavily…

Amazon has outperformed every other online retailer for the past few years. There is a simple explanation for their success. Their main strength and why consumers choose Amazon is because they provide an excellent customer experience. They call it “Customer Obsession”. If a product on Amazon is sold by or fulfilled by Amazon, the returning process is extremely simple. In my own experience with returning products to Amazon, no matter the case, they will pay the shipping and give the customer a full…

stated earlier, Amazon consists of three segments. These segments are Amazon Marketplace, Prime, and Amazon Web Services (Amazon.com, n.d.). It is through these segments where Amazon’s primary strategies are executed. Marketplace had a rocky start. First of all, initially, Amazon used Marketplace to try to take on the then number one online retailer, eBay. EBay had a strong hold in online auctions, and Amazon was unable to defeat them (Amazon.com, n.d.). Thankfully, Amazon quickly adapted…

Amazon has grown up from a normal online website to an ecommerce and broadcasting partner to development platform being driven by the spirit of innovation. Amazon is a service based company offering customers best services and providing more types of products, at lower prices and with proper reviews. Their innovations towards the technology increase the growth of Amazon. Since 1995, Amazon has significantly expanded international retail websites, its product selection, customer service centers and…

Company Report #3: Amazon Since 1994, Amazon has been known as one of the best electronic platforms offering an unlimited range of products and services. It is a cost-leadership business that generates massive sales due to its low and convenient prices. Ever since Amazon entered the market, it has always managed to take advantage of the technological changes by providing a variety of offering that satisfies the needs and wants of the customers. According to The Wall Street Journal, Amazon has recently…

Amazon has earned a great reputation in customer service for allowing customers to shop without face to face, avoiding talking to a customer’s service representative agent on the phone, everything it done online. Sales clerk does not exist, everything is ordered with a click of the mouse, and arrives extremenely quick in the mail (Cohen, 2009). Amazon at interval has gotten involved with the customers when they can have too. According to Green, H. (2009), “Amazon stands out most markedly from other…

third site outside the US, Amazon.fr in France. Amazon.com sells only on-line and is essentially an information broker. It holds a relatively small, though increasing, inventory and outsources most aspects of its operations. Almost every aspect of amazon is outsourced except for their IT department. The key to its operation is to offer value added and sophisticated customized services, a continuously expanding catalogue of products in terms of both quantity and range, and deep discounts. Alliances…

Amazon does not reveal much about its showcasing strategies in its yearly reports, however there weavers be an emphasis on web based advertising channels according to its most recent yearly report. Their different activities incorporate outside and TV publicizing, however they are not said particularly. As of late, they have been contributing intensely on open air and TV publicizing. In an announcement in their yearly report they likewise reference point towards the significance of client reliability…