Ambulatory Surgery Centers

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

The womens health clinic has a variety of ways in which they can segment its market. One base is sociodemographic segmentation. The women’s health clinic might ascertain a specific communication strategy geared to the needs of its patient’s age group. The clinic can base their services on gender; which in this clinic it would be women and they could offer pap smears, and mammograms. Another way the women’s health clinic can segment its market is psychographically through social class. The clinic can post advertisements (billboards, commercials, flyers, and brochures) directed to particular social classes in the area that would appeal women to utilize their services. A third major way the women’s health clinic can segment its market is by usage segmentation. To attract new patients who

By sending mail directly or making personal calls to all the doctors, administrators, and any other relevant personnel as well as visiting them if possible, we can establish a relationship with the customers at virtually no cost. However, the expected time commitment for the product is the most important part of our marketing strategy. Firstly, we will have to determine the persons to contact at the hospitals and nursing homes. Secondly, our team will have to determine when and how often we contact the target audience. Lastly, we will need to work on our communication skills and make sure that we are striking the right tone and positively convincing them to switch to our product. The response we receive is going to be our yardstick for determining

The marketing strategy involves a combination of print media advertising, promotional events, and website development all aimed at residents living 15 miles of the clinic. With only one other family practitioner in town, we project an increasing patient load over the first year.

The passage of the Affordable Care Act (ACA) in 2010, created a paradigm shift in the way health care is delivered to its patients creating a greater emphasis on lowering costs while improving outcomes (Cascardo, 2014). One strategy to contain costs while improving the quality of patient care, thus outcomes, is transitioning outpatient surgeries from acute care hospitals to ambulatory surgery centers (ASCs). ASCs provide same day surgical care, as well as diagnostic and preventive procedures (ASCA, n.d.).

The pressure on the hospital funding could be the blame for so many deaths and the Florida Surgery Center will be very beneficial in this case this will help with majority of the population. Florida Surgery Center population is for any type of culture in surrounding nations that require treatment for major or minor treatments. The Florida Surgery Center is located in many major cities the major one in my area is Orlando, Florida and Altamonte Springs, Florida.

High quality of service is being provided to patients at low cost. The cost comparisons between Shouldice and other hospitals in Table 1

A great need for an ambulatory care center exists in my community. As of now most services that can be offered in such a setting are done at the hospital as an outpatient service. That service takes up valuable resources that could be used for the inpatient population if an ambulatory care center existed. The community would be well served by an ambulatory care center that provides much needed services without the hassle of hospital registration and waiting times. The ambulatory care center that would be best is a surgery center. Patients currently must use valuable surgery space in the community hospital or travel

National study shows 60 to 70% of all surgery procedures are now done in ambulatory care centers.

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

The cost of the health care industry has always been rising since the early 1980s. It has been a growing concern in both the industry and society. Massachusetts General Hospital (MGH) is no exception. Even though the average length of stay (LOS) for the patients in MGH has been declining (Exhibit 10), it is still the highest compared to their competitors (Exhibit 6). Besides the cost, there is no uniformity of process and standardization across different facilities and departments of the hospital. MGH lacks communication and coordination between the facilities.

The potential of a competing neighboring clinic poses an obstacle in the progress towards achieving DHC's service and profitability objectives. There are also unfavorable demographic shifts out of urban and into suburban areas, which cause a need to adjust the focus of the target market.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

In order to improve our sales so exceptionally in five years we must utilize specific market research strategies. We must continue to monitor patient satisfaction with studies to assess the perception of the care received. When surveying patients a high level of attention to detail should be maintained. International data collection can offer many challenges and thus the quality and structure of our satisfaction surveys must be markedly superior to ensure reliable information is returned. Word of mouth marketing has been an asset and that penetrates all cultures. Our cultural adaptability must remain a focus while conducting marketing research. The ultimate goal is to be THE choice of medical care internationally.

focus on a small client base of academic medical centers while perfecting the market positioning and