Ambush Marketing: Los Angeles Olympics

There are quite a few factors that shaped the modern-day Olympics from 1892 to 2002. Pierre de Coubertin states that he wanted to create the Olympics to spread world peace. He does this by substituting war for friendly sports competitions (doc 1). Of course, there were some bumps in the road while trying to achieve this utopia. Some factors that have changed the Olympics are the allowing of women being able to compete in the Olympics, women’s suffrage, nationalism, wars, and economic conditions (doc 2-7).

First, the best ideas for my sketch story were the stories on Elkader Central State Bank president Robert Hauber and returning active duty soldier Nick Engelhardt. Robert Hauber would be an interesting subject for a sketch story since he is a well-known face in the Elkader community and is involved in various organizations in the community. The organizations that Hauber belongs to include the Knights of Columbus, a Catholic organization focused on charity, and he acts as the treasurer for the community development organization, Main Street Elkader. The sketch would focus on his work with these organizations with quotes from members of these organizations regarding Hauber. The first source would be a fellow member of Main Street Elkader and

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

“Some people may rile against the commercialization or Americanization of the Olympics but figures show that the dollars from the US is critical for the sustenance of the Olympic movement. Besides TV, the IOC’s another major stream of income is private partnership.”( D.Jones 2012)

Kid nation was a reality tv show where kids run a ghost town that was located in new mexico without parents only kids. It was an experience that many kids will never forget but there was occasion that did not turn out well and did affect the kids in very awful ways those ways were physical and mental injury were two big ones but their was also how the town affect the kids and many internal problems.Many people believe that kid nation was a good experience for kids but for my own personal opinion I think that it was very bad for the kids and could have scarred them for life.

A third factor that shaped the Modern Olympic movement from 1892 to 2002 was global marketing. Countries started showing more and more economic interest. Document 5,7, and 9 show how countries in some odd way gained huge amounts of revenue for competing in the Olympics. This gave countries an incentive for hosting, sponsoring, and as well as obviously competing in the games. Document 5 expresses the results that the Tokyo games had on Japan’s economics. The

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

As a sporting mega-event, the Olympic Games have numerous social impacts on the people, not only on those from the host country, but on individuals all over the globe.

On the other hand, the Olympics have created a positive economic impact for the host country in many other ways. The increased tourism causes an economic boost

The Economic, Social, and Political Impact of the First World War on Europe At the end of the First World War in 1918, the economic, social and political state of Europe was such that the potential rebuilding of the continent seemed a distant and unrealistic vision. The war had affected much of Western Europe, in particular France and Germany, not to mention Belgium, Italy and Austria. In addition vast regions of Eastern Europe also suffered dearly as Russia’s bloody involvement in the war took its toll.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

If the people do not support the Olympic Games then it lowers the overall appeal of the

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

Companies through the art of advertising are the ones that bring public attention to the upcoming Olympics. Firstly, there is McDonalds with their happy meal toy, Hudson’s Bay for their official sports gear and Coke being the drink for athletes. Globalization is the process of international integration from the interchange of world view, products, ideas and other aspects of culture (Globalization, 2015). All these companies experience a surge in profits due to their international outputs but not the small business. With people from all over the world coming into the city,

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors