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America Land The Doers Analysis

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When a butterfly flaps its wings, it is said that a hurricane can form as a result. Of course, we do not see the hurricane--that comes much later-- we simply see a butterfly going about its business. How can a butterfly accomplish such a monumental feat and could a human do it too? Well, as with all actions, it requires energy. In a recent commercial by Chevron, it is implied that oil is the source of energy for human “doers.” Filled with images of patriotism, inventions, and all the wonders of mankind’s advancement, Chevron shows all the positive accomplishments “doers” can do. What it does not show, however, is the resulting hurricane. Chevron’s fallacious commercial about “doers” is an example of “stacking the deck” as it only portrays one standpoint and does not list any alternatives. …show more content…

The intro starts off with a list of innovations like the invention of canals, artificial hearts and electric guitars. There are also clips of American astronauts landing on the moon followed by images of American flag. Before even telling the audience what their point is, Chevron is showering everyone with a heavy dose of pathos. What could possibly be more thought invoking than the first lunar landing and growth of America? Chevron has had little involvement with these accomplishments, yet by filling their commercial with these images, it would seem as though they too were a part of America in the making. This manipulation of logos makes viewers associate Chevron’s history with America’s history and think nothing of their actual operations. They barely list any of their own contributions and even more importantly, fail to list the

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