American Airlines Case Study

According to MBASkool (2015), a SWOT analysis has been completed to show some of the opportunities and threats that American Airlines faces. They are listed as follows:

United Airlines and Continental Airlines, two major airlines companies, agreed to a merger that would create the world’s largest airline. Such important deal has a lot of problems to be dealt with, from technical, for example how to put the companies databases together, to more fundamental, like how the company should be ruled.

In between other revolutionary marketing programs, in 1981, American introduced the AADVANTAGE travel awards program to reward frequent flyers. On May 19, 1982, the company had a reorganization plan and a new holding company called AMR Corporation, which became the parent company of American Airlines. This reorganization brought to the company new frontiers. A year after AMR Services was formed as a subsidiary to provide aviation services to the other airlines, and AMR Consulting group which would provide consulting services in airline related business. Since 1990 American airlines has conquered most of its objectives, some of them are: the expansion of its routes all over the planet, the creation of a world wide web site for the convenience of its passengers and formed a customer-driven global alliance named “one world” with other airlines designing a raised standard of global air travel.

On February 29, 1996, WestJet Airlines came to life. They became the face of low-cost, short-haul, point-to-point airline for Western Canada. The organization began when entrepreneur Clive Beddoe, president of Hanover Group of Companies purchased an aircraft for personal use. Beddoe later made his aircraft available to other business people through Morgan Air, owned and operated by Tim Morgan. Tim Morgan, along with Calgary businessmen Don Bell and Mark Hill found an opportunity to start an airline. They all reached out to David Neelman, who was president of Morris Air and asked for assistance on writing the business plan for WestJet. They joined forces and WestJet Airlines came to life. They all held a different position and Beddoe was the president, chief executive officer, and chairman of the board of directors. Bell and Morgan were senior vice-presidents and Hill was the vice president. When WestJet first began, they only flew to Vancouver, Kelowna, Calgary, Edmonton, and Winnipeg. They now fly to 102 destinations in 19 different countries. In addition, they also increased the amount of aircraft they own. WestJet began in 1996 with just two aircraft and by August of 2000, they increased to 94 aircraft. Not only did they increase aircraft, but employees too. Their workforce expanded to 30,000 employees. On July 1999, WestJet hit a huge milestone when it completed its initial public offering of 2.5 million common shares. Clive Beddoe

United Airlines, established in 1934, is an air transportation company with operations in North and Latin America, Europe, the Middle East, and the Asia-Pacific with headquarters in Chicago, Illinois. As an airline company, one of the primary functions of United Airlines is the air transportation of not only passengers but also cargo to and from numerous different locations. However, United Airlines also has functions in selling fuel, as well as in services related to catering, ground handling, and maintenance (Airlines, 2017). United Airlines’ ground handling services are substantial enough that in 2015, United Airlines established United Ground Express to supplement their customer service and cargo operations at airports across the United States. In total, United Airlines and United Ground Express manage approximately 5,000 flights per day to 362 different airports worldwide (United Airlines, 2015).

American Airlines is looking to expand its market to more wealthy consumers by offering an excusive line of aircraft consisting mostly of first class and business type seating. This new model will be labeled under the title “Elite” and would market routes to and from major city hubs during heavy business traveling hours. American Airlines will position this service as the, “Black Jet” since that would be the standout feature of the aircraft. American can take advantage of its existing market base along with its frequent fliers to sell the experience of a flight experience beyond maximizing passengers. The target motto would be a “flight redefined.” American Airlines Elite would target business, first class, and frequent flying travelers.

Piedmont Airlines recently invested over $1 million in state of the art equipment and employee development in order to forecast and analyze the appropriate amount of discounted fares to offer per flight. The company discovered that by offering several discounted flights to consumers willing to book their travel well in advance of their departure date left many options available for the business traveler who needed to book much closer to the actual departure date. The analysis was the task of the Revenue Enhancement Department (RED) managed by Marilyn Hoppe. While this state of the art equipment was a step in the right direction, Marilyn believed that there were still a lot of subjective decisions being made and

In this individual assignment, reading material including the different ways companies innovate, re-energize a mature organization, and change corporate culture provide the basis for analyzing British Airways’ (BA) transformation and the difficulties encountered in making an organizational change. Identification of critical factors leading to British Airways successful transformation as well as steps, sequence, and risks taken to transform the organization and personal assessment is provided for this case study.

American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred massive losses.

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008, Southwest has continued to see strong revenue growth. Meanwhile, other companies were experiencing major losses and in some cases folding. Southwest Airlines has capitalized on the company’s strength of being the top low cost

The Alaska Airlines was established in 1932 by Mac McGee and experienced a few updates up until the point that 1944 when it was ultimately named, Alaska Star Airlines. A couple of years after the fact, the organization was experiencing bumps on the road, however figured out how to remain above water by individuals who trusted change had to happen. Upgrades were made and in 1972, the organization had its first gainful year. However, in 1990, the organization made a stride in reverse when their previous CEO Ray Vecci received a “just good enough" state of mind and transparently battled the Departure on Time (DOT) approach. Vecci did not approve of the "on time" flights and wanted to pardon his activities on the grounds that he believed, Alaska Airlines had an alternate working condition. This was recently the start of their unsettled history. From that point on, the organization endured two flight tragedies including crash conveying Alaska Airline workers and representative's relatives also known as flight 261.Before long, the tragedy of 9/11 happened which negativity impacted all airlines by having a decrease in flight request. One of the greatest extent of the normal aircrafts costs were impacted in 2002, as benefits and salaries represented 39% of costs (Avalio, Patterson, and Baker, 2015). The organization was facing labour costs where in 2004 the organization demonstrated that benefits and pay totaled 350 million, the salary for management was costing around 70-90

American Airlines was the United States’ largest carrier in 1992 with a fleet of 622 jet aircraft, flying 2,450 flights daily to 182 locations, as well as new innovative technology and programs. American Airlines was the first to introduce a computerized airline reservation system called Sabre, “Super Saver” fares and frequent flier programs. Regardless of the innovations, American Airlines and the airline industry was still not operating as profitably or providing customer satisfaction the way it should have in 1992. In 1991, As a result of a recession and the Gulf War, demand for air travel fell, fare wars came about, and the airlines

With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.

American Airlines was founded on April 15, 1926, and grew to become the predominant carrier at the Dallas-Fort Worth (DFW) International Airport, serving more than 70% of passengers boarding in Dallas. On all of its routes, AAL carried between 60% and 100% of passengers traveling to and from Dallas during the 1990s (Herb, 2007). On December 9, 2013, AMR Corporation (the parent company of AAL) and US Airways Group form the American Airlines Group, while preserving the American Airlines brand name (“History of American Airlines,” n.d.).