American Airlines Swot Analysis

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HISTORY OF AMERICAN AIRLINES

American Airlines, Inc. (AA) is a major airline of the United States. It is the world's largest airline in regards to accumulated passenger miles. American Airlines took off on April 15, 1926 when Charles Lindbergh flew a bag of mail from Chicago to St. Luis in a DH-4 biplane. A year later the first passenger flight flew from Boston to New York, heralding the real first passenger airplane travel by American Airlines. A subsidiary of AMR Corporation, the head quarters of American Airlines is in Fort Worth, Texas adjacent to the Dallas/Fort Worth International Airport. American operates scheduled flights throughout the United States and flights to Canada, Latin America, the Caribbean, Europe, Japan, the
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Being able to assist customers in their travel needs puts American Airlines above the rest of the airlines in customer service. They train their staff to uphold the mission statement and manage customer expectations. With the competition in air travel, AA’s customer service skills would be considered a distinctive competence. This is proven by its number of repeat customers and rise in new customers.
AA has nonstop and seasonal routes throughout the US and also internationally. They make it possible for people to travel to all parts of the world while experiencing superior air travel. They help the public to get to where they want and need to go. American Airline’s schedule design involves determining when and where to offer flights such that profits are maximized.

AMERICAN AIRLINES ORGANIZATIONAL WEAKNESSES
One organizational weakness of American Airlines is the fact that it does have unprofitable routes. They would have to eliminate these routes in order to maximize their profit. In May 2008, more than 300 flights were eliminated that were not proving to be profitable to the company (Reed, 2008).
Another weakness is the financial position of the airline which can be attributed to the weak economy and the rise in fuel prices. AA lost $359 million in revenue in the third quarter of 2009 according to their filing with the SEC (Stewart, 2009). Less people are travelling in these times which may be
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