American Airlines Swot Analysis Paper

751 Words4 Pages
American Airlines is the world’s largest legacy airline (Taube, 2014), operating nearly 6,700 flights daily to 350 destinations across 50 countries (American Airlines, 2017). American Airlines operates out of 10 main hubs and numerous spoke cities throughout the United States and Internationally. American Airlines business model is aimed at the premium customer market of business and international travelers as well as leisure travelers who want to enjoy the flying experience and the comforts of flying. American Airlines offers main cabin and first class (for transcontinental flights) and business class (short-distance international flights) structures for their flights. On long distance international flights, flagship first and flagship business classes are offered for “elevated” and “personalized” experiences. American Airlines offers bundled ticket pricing which includes the price of the ticket, seat assignment of the passenger’s choice, basic ancillary service of snacks and beverages, in-flight entertainment (if available) and Wireless Internet (if available). One piece of carry-on baggage and one personal item, such as a purse, backpack or laptop bag are allowed in the cabin at no charge to the passenger. Passengers are given the option for upgraded seats with more legroom within the main cabin, or upgrade to first class. American Airlines offers easy booking through their website.…show more content…
American Airlines however reports total revenues of 9.789 billion dollars and a gross profit of 5.691 billion dollars (YCharts, 2017). The latest gross profit margin (quarterly) for American Airlines is 58.14 percent and an overall profit margin (quarterly) of 2.95 percent (YCharts, 2017). Spirit Airlines reports a 58.34 percent gross profit margin and a 8.38 overall profit margin (YCharts,
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