American Apparel Swot Anaysis Essay

The American Eagle Outfitters is known as an American clothing and accessories retailer created by the bothers Jerry and Mark Silverman. This retail apparel, manufactures and markets a wide variety of clothes, intimates, and accessories that permits the company to be recognized as a diversified brand interested in expanding its target market. The heart of the company is recognized for the innovative fabrication of its jeans. With the recent creation of the #ICAN, the brand is letting its customers know how important is to know for the firm what the client do and feel when using its products, in this case how comfortable they feel when wearing AEO’s jeans. The company cares about the design of its jeans for both women and men while offering

American Eagle is defying a slump in teen retail, with sales rising 11% in the most recent quarter. The retailer has been taking several steps to avoid slipping sales, Phil Wahba of Fortune reports. A crucial component of this is avoiding heavily discounted clothing — a trend that's hurting competitors Abercrombie & Fitch and Aeropostale. While shoppers love discounts and good sales, too many of them can be detrimental for retailers. Constant heavy discounts can condition consumers to not want to pay full price.

Abercrombie & Fitch (A&F), an American retailer that concentrates on upscale casual wear for young consumers, which was founded in Manhattan, New York City in June 4, 1892 by two young minds of David T. Abercrombie and Ezra Fitch. Beginning with a rough journey of selling sporting outfits and excursion goods such as fishing and hunting equipment, A&F had to file bankruptcy in 1977. Soon thereafter, the company was revived after Jake Oshman, owner of Oshman Sporting Goods, bought A&F in 1978. A&F was relaunched as a mail-retailer company specializing in hunting wear and novelty items, but was bought by The Limited ten years after its revival. The gradual shift to focusing on apparels for young consumers began when A&F was a subsidiary of Limited Brands, and since then, A&F has grown to become one of the largest apparel firms in the United States. In 1998, A&F launched Abercrombie Kids, targeting consumers from age 7-14, which further increases its revenue. In 1999 to early 2000s, A&F’s sales skyrocketed as it hit its zenith, by portraying A&F clothing as the “coolest thing” through billboard-winning song that compliments A&F in the lyrics, as well as other advertisements. Furthermore, A&F launched a subsidiary called Hollister to tackle similar age group of target audience but with lower income. This expansion to dominate the market of teenagers through consideration of other demographic factor, namely income, was exceptional for A&F’s revenue. Presently, A&F focused on

Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.

American Eagle Outfitters is a company that was founded in 1977, that provides clothing and other accessories. There are more than 1,000 American Eagle Outfitters stores that operate in the U.S and internationally. They are known for the graphic t-shirts that they sell. American Eagle Outfitters also sales fragrances, belts, and other personal care products. The financial statements that a company provide are very important. The statements give potential investors the information they need to determine their involvement in a company. The statements also allow the potential investor to know if there is money to be made, and to make sure the money is properly used (Jordanoski, I., 2018).

According to Yahoo! Finance, the market capitalization of the Apparel Store industry is 82.5 billion and within this group, there are 45 entities. To get the average market capitalization, the author of this paper will simply divide the total market capitalization to the number of entities (82.5 billion / 45). The resulting figure is 1.83 billion.

“American Eagle Outfitters, Inc. is a chain of mall-based stores that sells casual, outdoor-inspired fashion apparel” (American Eagle Outfitters, Inc.). This company operates 846 stores in the United States and Canada (McDonnell). American Eagle Outfitters first began in 1977 and was a division of Silvermans Menswear, Inc. As a family owned and operated retail business, Silvermans Menswear, Inc., sold accessories and attire for young men. When the business was in the third generation, the Silverman brothers thought it was necessary to add a new element in order for the company to prosper. This business move would allow the

Sweatshops have always been a problem in the Unites States, especially during the past century. Unfair working conditions and pay prompted the formation of the Garment Worker

But you can also stop and think: is the clothes that I am wearing American made? Chances are, they aren’t. China and India are the leading countries in the source of textiles in America. The tag that you see on the back of your shirts, jeans, even shoes more than likely say “Made in (Foreign Country)”. Take for example, one of the most popular shoe brands in America, even the entire world, Nike. Nike shoes were made in South Korea and Taiwan during the 1970’s. They eventually expanded their business in other countries such as Indonesia, China and Vietnam. The reason why the shoe company chose to expand their

Founded in 1977, American Eagle Outfitters (NYSE: AEO) is a retailer that designs and develops fashionable girls’ and boys’ apparel and accessories. The company’s target audience is boys and girls between the ages of 15 and 25 years old. The target audience seeks trendy and fashionable apparel product that meets a high standard of quality at an affordable price point. As of the most recent fiscal year, ended January 30, 2010, American Eagle held 1,103 retail stores in total, operating under the “American Eagle”, “Aerie”, and “Martin+Osa” brand names respectively. In addition to the retail stores,

expanded the company by taking over chains such as Bath and Body Works, Abercrombie and Fitch, and Victoria’s Secret. Eventually, the company expanded to other countries such as Canada. In 1969, Warner (CEO) took the company public and began selling stocks. The popularity allowed Warner to expand by buying out other companies. American Eagle was founded in 1977 by two brothers, Jerry and Mark Silverman. This branch was a subsidiary of Retail Ventures, Inc. The company was eventually sold and became the parent company to Aerie and formerly of 77 Kids. While starting in the United States, it quickly spread worldwide and became a publicly traded company in 1994. In 2005, American Eagle hit an economic rough patch and began closing certain stores. A few years later, the financial crisis ceased and revenue was quickly earned to make up for the loss. With similar merchandise, I thought the two companies would be easily comparable. L. Brands includes many more stores in the company and will have a higher revenue as well as gross profit; however, the ratios may be similar. I chose those two companies because I spend quite a bit of money at a few of the

American Apparel follow 3 operating segments which are U.S., Canada, and International. The U.S. segment is composed of their wholesale of undecorated clothing to the third party distributors and screen printers, the retail store operations, and the online consumer sales in the U.S. The Canada segment is composed of their wholesale, retail store operations and online consumer sales in Canada. The international segment is composed of their wholesale, retail store operations and online consumer sales outside of U.S. and Canada. As of December 31, 2013, American Apparel had 139 retail stores operated in the U.S., 32 retail store operated in Canada, and 77 retail store operated in 18 countries except U.S. and Canada. Their stores are primarily

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

American Apparel, is an American multi-national clothing manufacturer, distributor and retailer since 1988based in Los Angeles, California. Dov Charney, a Canadian business man was a founder and former CEO of the company. He was involved in nearly every part of the business process from design and manufacturing to marketing. The Ernst & Young named Charney Entrepreneur of the Year in 2004. He was also termed "Man of the Year" by various fashion

Being an upscale industry, Abercrombie and Fitch would appear to be a successful corporation. Although the company was once successful for a number of years, it’s apparent that there has been a significant decline in its overall appeal and how much revenue the company acquires each year. With just over 1,000 retail stores in the U.S., Canada, and Europe, Abercrombie and Fitch has thrived to be one of the most avid corporate extensions.