American Athletes

Gatorade’s most recent commercial, “The Secret to Victory,” focuses on defeat to help make their advertisement effective. The commercial starts out with Michael Jordan, a star basketball player, who asks, “You want to know the secret to victory?” This bold question grabs the attention of the audience. The commercial continues with many star athletes, present and past, that state a time where they failed in their respective careers. Later on, NFL quarterback Matt Ryan, answers Jordan’s proposed question with “defeat,” after a scene of him losing in the Super Bowl. In this essay, I will argue that Gatorade’s “The Secret to Victory” commercial is very effective by using rhetorical components and focusing on defeat.

To begin, the 1920’s is considered the Golden Age for the growth and development of sports because the need for escapism was introduced during this time period. After a long and hard war, most Americans were eager to forget the war and to move on to something of more worth. “For Americans in general, participating in and watching sports events became

Altogether, the ad’s effectiveness covers every factor of persuasion well. The enticement of the Cheerios commercial relies on factual evidence, professional reputation, and touching emotional scenes to appeal and relate to a variation of audiences. By utilizing reliable credentials and appealing to the viewers feelings and rationale, Cheerios is able to successfully persuade the audience that what they use for ingredients in their cereal is just as important as keeping you and your family

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

In the book “Winning Is the Only Thing”, Randy Roberts and James Olsen unravel the true origins of sports and the post war effects on American sports. The book reveals the social, economic, racial, and worldly affairs that shaped sports in the U.S. Roberts and Olsen also explain how sports went from fun and games to winning being the only importance. The book begins with the cold war and its effects on the Olympic Games, demonstrating how the games were politicized. It then transitions with racial integration becoming a thing of the past, to the modernization of sports through mass media and technology. “Winning is the Only Thing” offers a variety of the historical stories, giving the readers factual insight on the controversial and scandalous sides behind the transformation of American sports. The book was informative and quickly covered the historical and evolutionary aspects of sports, keeping the book short, sweet and easy to read.

“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who

Our young black males gaze at their televisions with eye’s widened full of admiration and awe at the images of professional black athletes living the dream of prosperity and idolism. In surfing the web, pictures, along with interviews and commentaries can be seen and read by the most impressionable minds. With research, I intend to sift through various resources to uncover the effects of the Medias’ portrayal of professional black athletes on the minds of young black athletes. I intend to sift through information to find out if the marketing approach used by the media and sports to portray the success of black athletes hindered young black males from pursuing other facts of economic success.

Most of us have probably not seen the ESPN commercial featuring the 2013-14 Texas A&M Mascot Corporal, Parker Smith. These commercials first aired in August 2014, and have since become an entire series of very popular multimedia commercials for college athletics. however, what is it about these ads that make them so appealing? To answer this question, this paper will focus on the commercial for Texas A&M University: “The SEC Network 'Take It All In' -- Texas A&M Extended Cut.” Although this commercial does astonishingly little to actually depict the product it is advertising, its clever and inconspicuous use of modes of appeal persuaded a copious amount of people to purchase the SEC Network from their cable or satellite providers. At the

In today’s society we all have diverse opinions; therefore, it is challenging to meet the criteria that the public insists upon. Unfortunately, we are all victims of contemplating whether or not our surroundings are good enough. I can still vividly see my friends and I, sitting on a coach the evening of the Super Bowl, judging every commercial as it came along. Although, this advertisement had a spark that intrigued me. Super Bowl Baby Legends adequately supplies the perfect combination that no human can deny, football and

The advertisement campaign that I chose to analyze is “Who Will You Be” by Dick’s Sporting Goods. One of the main commercial advertisements that the company presented was “Choices,” followed by a shorter commercial called “The One.” Since Dick’s Sporting Goods is known for being a sporting goods store, their campaigns are showing people performing athletic abilities. However, the commercials leave out the victory that is shown during sports by only showing people training or making careful decisions to improve their overall fitness. For example, there was a woman who was running a marathon, but the key to passing the finish line was pacing her own self and having confidence.

According to Arnold Schwarzenegger, “Strength doesn’t come from your winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” During the first few Olympics athletics, jumping, discus, javelin, wrestling, boxing, Pankration, and the equestrian events were the most popular and played events for the track. Many track and field events during our current society were popular during the original Olympics.

Super Bowl commercials use a wide variety of tactics to target their audience. The central theme of all the commercials involves some aspect of football – a sport that is mostly popular in the United States. However, due to the convergence hypothesis, the commercials must use aspects of both popular culture and folk culture to reach as many viewers as they can Super Bowl commercials tend to be targeted to popular culture, but there are some aspects in them that can be considered influenced by folk culture due to the convergence hypothesis. The first Super Bowl commercial examined is by Coca-Cola.

Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another “nutritious cereal”. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers.

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

"Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is. This slogan contradicts what the rest of the advertisement says, and it contradicts what the advertisement industry tries to do in general. The use of sports icons in advertisements for the food industry, especially those