American Culture In The Nissan Commercial

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

Advertisers show a brand new shiny car with someone driving it looking happy or cool and they are trying to make people think that they will be that with their car. Like the person in the commercial, they are hoping ignorance will come in and people will try to transfer the advertisement to their life. The Lincoln commercials with Mathew McConaughey use this fallacy. They show a cool actor driving a sleek , expensive car wearing a suit and they want audiences to want to be like the famous actor and be cool. The new Honda commercial does something similar in the fact they show people driving their car having the time of their life, having a big grand happy time. Honda wants people to think that they will have that much fun in their car. Making customers want the commercial to transfer to their

(When they hear the words affordable they go crazy. Everybody is cheap and so is this car, but at least it has good quality (I hope).) This ad as an entity appeals to ethos, pathos, and logos. Of course, as you’re are probably aware by now, the appeal to pathos and logos through the use of what people like. Food and money. They make a very convincing argument as to why you should buy their product. They also, as the previous ad, appeal to ethos through the use of actual people in the car, going on a road trip of sorts. It’s like they’re saying, “If you buy this car, you’ll have so much money over that you could go on a road trip.” That is kind of believable now that I think about it. Not. Unless you make a lot of money. Then go for it I guess. The third and final piece (sadly), is Queen Elizabeth’s “Speech to the Troops at Tilbury.” Throughout the entire piece, she manages to appeal to ethos, pathos, and logos. Her position as the Queen already gives her automatic ethos, but she builds upon it, making her position as queen even more apparent by stating the things she does that no one else can do. She then, just like the ads, appeals to pathos through logos by relating herself to the

Every parent's biggest fear is losing their child, and Nationwide knows that. The popular car insurance company aired their annual super bowl commercial that left viewers feeling as if they had lost a child as well. Nationwide puts in place a scare tactic to leave its viewers fearing that if they don’t purchase this car insurance their children will die too. Advertisers in general use manipulating tactics such as fear, to scare certain groups into buying their products.

People who own cars would likely watch this ad because they may want to change insurance companies or to confirm their decision in getting Nationwide. People who may be thinking about changing their insurance may watch this ad and see a company that really value other peoples’ possessions and work with them. This concept can be very persuasive in attracting people who are looking for a new insurance company. Therefore, if a person is looking for an insurance company that has good service and truly cares, then the Nationwide ‘Baby’ ad would be a good start of them choosing a new insurance company. For people who already are Nationwide customers can be assured that they are a part of a caring company

However, currently the American dream appears to be based more on what people have, and not what it took to acquire it. The red, white and blue fireworks surrounding the Nissan Altima in the first ad compliments the advertisements patriotism theme. The fireworks are included for the sole purpose of causing the consumers to feel a sense of national entitlement if they purchase this product. Jack Solomon further supports this idea in Masters of desires when he states “Rather than fostering contentment, the American dream breeds desire, a longing for a greater share of the pie” (Solomon 543). Meaning Americans are under the false conclusion that the more they have the closer they are to living the American dream, causing them to feel a lack of fulfillment when there is something in a patriotic ad that they do not have. Through including the patriotism theme within the ad, advertisements are subsequently changing the traditional ideals of the American dream into something that revolves more around material objects and less about one’s personal aspirations. Furthermore, the ad displays in all caps “FREE TO CHOOSE 4th of July EVENT” across the top left corner of the advertisement. This was embodied within the ad for the purpose of attempting to get the consumer to make the connection between the Altima and

An observable artifact is defined as the physical manifestations of an organization. These artifacts can include a company’s dress code, stories about the company and rituals within the company. The main observable artifact that Chrysler had and the reason Mr. Marchionne was upset about was the way manager Fong doubled rebates in order to make sales. This tactic was part of the culture that led to the company not being profitable. Another observable artifact came with the changes Mr. Marchionne implemented such as his weekly meetings with his staff. Espoused values can defined as the normal standards

The commercial To Be a Dad by Toyota started off in a class room of what appears to be an elementary school. One by one men that our society views as tough, strong, all-around men’s men begin to walk in. Here we see professional football players, wrestlers and even just normal construction workers walk in with their kid or some even with multiple. The purpose of this commercial is to persuade people to buy the new Toyota Camry. They do this by comparing the bold choice of being a good dad to the bold new Toyota Camry. They use persuasive techniques such as pathos and ethos. This is shown by the choice in actors like professional football players and they tap into our emotions by having these tough men embracing their emotional childhoods.

Although there are many references to the American struggles throughout time, the whole purpose of this commercial is to present the struggles of the car industry. Even though it is not mentioned, the main focus is the economy recession of 2008 and the hard times the car industry faced. From beginning to end, this was an incredibly well structured advertisement; the two-minute long commercial uses colors, iconography of Clint Eastwood, and the symbol of the American flag to represent America along with the values and daily life of most Americans. Clint Eastwood is an American icon, he serves as the ethics in this commercial. Most

The Cadillac commercial is a thought which stirred many different perspectives to arise which ultimately separated many individuals based on their beliefs of what the American Dream truly stands for. This ad shoes many attributes which depict the basics of the American Dream such as striving for success and prosperity through hard work and initiative.

Although it’s a nice car, it wouldn’t be very logical to let a teen have that nice of a car. It would make more sense if parents were to let their kids borrow the car, rather than them owning a $38,750 car. The message to the viewers is that there is a car out there that is family friendly. Because the Hyundai is more directed towards an older crowd, one would most likely see the commercial around five p.m. to ten p.m.

This ad violates social and cultural norms by replacing beautiful women who normally would advertise cars with sumo wrestlers, a reference to the origin of the cars manufacturer. In an article published in Motor Authority it was quoted that "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is…If anything your eyes seek out the [car], if only for aesthetic relief." (Lienert 2011)

American culture refers to the traditions and practices of the people of the United States. Culture comprises of the nature of buildings, religion, music language and marriage. The population of the United States is more than 320 million people making it the most culturally diverse country in the globe. Books such as Crabgrass Frontier, Manifest Destination and Muscular Christianity are important sources of information about American culture. This paper is a reflection on the methods that these books use in providing information about the evolution of the US culture. The paper examines the relationship between these three sources and ways they challenge or inform an understanding of the American society during the late 19th and early 20th century. There is an analysis of the efficiency of the issues tackled by these books in influencing the contemporary discourse surrounding American culture. The major argument of this paper is that Crabgrass Frontier, Manifest Destination and Muscular Christianity provide reliable information about the evolution of the US culture and they supplement each other through the use of relevant examples.