American Dream Defect Advertising

The “American Dream,” according to Truslow Adams, is “being able to grow to the fullest development as man and woman.” This ideal is not based on fame or wealth, but on enough to sustain a family and live comfortably, with a steadily rising income and a decent home. It is to be believed that hard work along with the “great equalizer”, education, allows individuals the freedom to determine their own life path, regardless of their background. The idea of the American dream ensures upward social mobility for those dedicated enough to achieve this lifestyle. In spite of that, recent arguments have said that this dream is either dying, or already dead. In his book “Dream Hoarders,” Richard Reeves counters that the American Dream is in fact alive and well, but simply being hoarded by the upper middles class.

Only a couple of decades ago, hard work and determination guided people to obtain a piece of the opportunity America is all about. Lately there is a surge in having our fifteen minutes of fame and work less, buy more. There are Americans who feel that materialism is the way to obtain true American happiness. TV ads bombard the population with information on what is truly needed to be the best. All media outlets convey how to be more like the famous. Commercials inform on how this star uses this phone and this athlete buys this car. In trying to assimilate to others, some continue to spend even though they cannot afford it. In “Framing Class, Vicarious Living,

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

The American Dream has held a special place in the hearts of patriots since the very founding of America in 1776. It has been a subject of many authors who grapple with its attainability, and is a beacon of hope gazed upon by victims of circumstance. The Dream has been interpreted by great minds in various ways, and has been deemed both an evil deception and a great promise of a better life. However, the American Dream has morphed from this promise of opportunities and second chances--in fact, it has become viewed as a cause for societal competition and the reason for decreasing happiness among the American people. As Americans attempt to “achieve their goals,” and “keep up with the Joneses,” they subject themselves to the materialistic cycle of greed. Success, and the goal of the American Dream, has been redefined. To be put simply, the American Dream is now to be richer than one’s neighbor, despite the fact that happiness--and thus, the Dream--cannot be achieved solely through wealth and material goods.

Living the American dream was a part of the road to Suburbia. As soldiers were returning home from the wars, births were reaching record highs known as the baby boom. Just in the year 1957, a total of 4,308,000 babies were born.4 Desiring large families and great economic prosperity, the women’s role as mother and homemaker were built-up in movies and television and magazines. Ultimately, with additional “leisure time” at home, Americans bought televisions, nice record players, lawn mowers and other electronic products. Manufactures and advertising agencies jumped at the opportunity to profit on consumerism. “More and more, ad executives and designers turned to psychology to create new strategies for selling. Advertisers appealed to people’s desire for status and “belongingness” and strived to associate their products with those values.”5 The Baby Boomers that began the consumerism in the mid-1950’s socially altered the United States then and still do

Over time, The American Dream has changed in an innumerable amount of ways. Past civilizations have laid the foundation for what we view it to be today. In the 1970s, people looked at a variety of aspects such as culture, political affairs (government), one’s appearance, and entertainment to fit their definition of “The American Dream”. The 1970’s helped shape and influence what people regard as the current American Dream.

Today the “Dream” is more of a struggle for success. For some it’s a fantasy while for others, it is a long term goal. The media defines society today, thus it’s only natural that it defines the American Dream, one which is no longer focused on freedoms or liberty, but rather money and success. The American Dream not only calls for financial success but also emotional success.

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

When the phrase “American Dream” is uttered, it is typically associated with having money or striving to have money. The dream of much of the public is to have money and to be able to purchase anything they desire whenever they want. For some, this dream is not about money, but it is about having the opportunity to better his or herself and his or her loved ones. In either case, there are certain circumstances and obstacles that make this dream increasingly difficult to attain. Some would even be willing to argue, the American dream is unattainable. “American Dream” is defined as the concept of every citizen of the United States having an equal opportunity to achieve success and happiness through hard work, sacrifices, and risk-taking (Fontinelle);

The forty-first president of the United States, George W. H. Bush, once said, “The American Dream means giving it your all, trying your hardest, accomplishing something…” As the years fly by, so does the American Dream. With busy lives, many Americans tend to forget the purpose of the American Dream. Failing to make ends meet, not being able to afford the new iPhone and the lack of success that is not America’s fault. People create their successes and failures based on what they desire. Through a person creating their own definition, not quitting once things go wrong, and creating opportunities the American Dream still floods the streets of America today.

The American dream can be defined as the promise of living in America with opportunities for all, regardless of social class, and according to their ability and effort (Schnell, 2010). Proponents of the American dream believe that there is equal opportunity for all in the American society to achieve success. Success is not pegged on social status, race, or creed, but rather on an individual’s own efforts. The definition of the American dream has unique interpretations to different people. The most common meaning is that of a life of abundance and prosperity, characterized by economic rewards that enable one to live a middle class life of comfort. Here, success is measured by material possessions such as beautiful homes, cars, a high

The American Dream is a concept that is essentially older than the United States, dating back to the seventeenth century. It was then when people began to come up with hopes and aspirations for the newly discovered, unexplored continent. The “American Dream” is in essence the idea in that puts forward the notion that all people can succeed through hard work, that all people have the right to the pursuit of happiness, and be successful. The definition of the American Dream has been expanded upon and redefined over time. The concept of the American Dream has always been debated and put under criticism. There are many that believe the structure of American Society belies the idealistic goal of the American Dream. It points out examples of

As time has went on the meaning of the American Dream has altered. When Adams trademarked the term the American Dream, the idea of it was for people to become “better and richer and fuller,” (Adams 412), but now as 20th century inventions have been introduced to society the dream has changed. People want what others have and what is portrayed as glamorous and prestigious. A prime example is Gary Soto’s recollection of his childhood obsession with wanting to be like the families he saw on the television saying, “I very much wanted to imitate [the families from Leave It to Beaver and Father

“The American Dream” is advertised as being the act of a person having an idea, goal, or as the saying suggests, a dream, and then them spending time, energy, and money to make it come true. However, if you haven’t realized it yet, there’s a reason they call it a dream because it hardly becomes a reality. More and more people are realizing this so called “dream” is nothing but a hoax, and that the promises America assures and guarantees such as equal opportunity and equal success are nothing but pure manipulation. Furthermore, the American dream no longer stands by the virtue of discrimination and prejudice, overwhelming debt, and failed establishments.

Nowadays, many Americans wonder if the American Dream is still alive. At one point in our country, people felt that they could achieve success by working hard. However, after the economic hardships and recession of the 21st century, a number of Americans not only lost income, but some also lost their jobs. Although there has been slow progression to improve the economy, there are those who question whether or not the dream of Americans can ever be achieved again. With unemployment levels still high and salaries failing to increase, there certainly is doubt in most of Americans. In his essay, Brandon King formulates ways to redefine and change the way to look at the American dream. After analyzing King’s essay, one can see his view as believing that the dream is still very much intact. As he points out, the American economy is a very complex system that has had downfalls, but there is always a way to get back up from it. Regardless of your economic status (poor or middle class), if one has a working job, it is possible to succeed based on how much someone is willing to work to achieve their goals. As King would agree, the American dream is not only still alive and well, but anyone can reach success.