American Eagle Abilities

After careful review of the American Eagle Outfitters, Inc. 2014 Annual Report, it was noted that the company have four areas that they are focusing on. The first being to make more money by adding more “compelling product assortments” by providing an unique costumer experience both online and in stores. The second being to expand their Omni-Channel capabilities. The report defines Omni- Channels as stores including displays and kiosks, web, mobile devices, social networks and email. The third is growing their digital business. The final area is improving profitability.

Teenagers and children are a target, as they’re very easily utilised. They easily get teenager and children to buy their products, and by doing so they use advertisements as their idea. They are well aware that if they state in their products that it will improve their appearance, teenagers are more likely to purchase it.

Getting teenagers to buy your items can be really complicated, especially with new trends changing from month to month. Even though the average consumer can’t possibly think how these stores are able to keep up and manage the sudden changes in culture the community brings, they do know that each day in a store brings new products and different arrangements throughout the store to fit the consumer's needs. Specifically enough, each store creates an image for themselves that exemplifies the culture and shows us something about the times we live in at that moment. Hot Topic influences the way the consumer buys their products by integrating family friendly items and American pop culture within their products in order to appeal and attract customers into buying merchandise that is relevant and trending.

Perceptions of a Girl in Childlike vs. Sexualizing Clothing” written by the authors Kaitlin Graff, Sarah K. Murnen, and Linda Smolak, they do a study on how girls are perceived in societies eyes when dressed in a more sexual manner. In the study there are pictures of a fifth-grade girl dressed in either childlike clothing or super sexualized clothing. A group of diverse students are presented with three different types of pictures and they define whether the girl is average or above average in her achievements. Concluding in their study it presents that wearing more sexualized clothes do affect how they are looked upon and they don’t regard their achievements throughout life. In the study it states, “sexualization of women in advertisements increased significantly in the U.S. between 1983 and 2003” (Graff, Murnen, & Smolak 765) proving that sexualized advertisements have drastically been impacting societies ideal

Now-a-days, you can’t find appropriate clothing for your children because all stores are selling short-shorts and crop tops for 12-year-olds. This issue is contradicting; girls are being sexualized by being told not to wear clothes that show their skin, yet the only clothes that are currently being sold are clothes that only sexualize girls even more by showing too much skin that doesn’t fit their age group. Orenstein also argues that, “ For today’s girls, sexy appearance has been firmly conflated with strong womanhood.” Meaning, instead of having a princess birthday party at the park, preschoolers are now having mani-pedi spa birthday parties; or how the Elementary school cheer dance routine is more provocative; or when 9-year-olds are taught “all the ticks of beauty.” In our defence, when society depicts young women as sexual objects, they make young girls think that their beauty is more important than their brains(hence the reason why you can easily mistake a 13-year-old for a

Nowadays young people are the most portrayed in any fashion trends in the nation as well as the world we live in. For example, the magazine cover that I chose called Blueberry London portrays young couples with the newest clothing trends. They both looked very romantic, calm, and bold. Due to ads that are shown

Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.

“American Eagle Outfitters, Inc. is a chain of mall-based stores that sells casual, outdoor-inspired fashion apparel” (American Eagle Outfitters, Inc.). This company operates 846 stores in the United States and Canada (McDonnell). American Eagle Outfitters first began in 1977 and was a division of Silvermans Menswear, Inc. As a family owned and operated retail business, Silvermans Menswear, Inc., sold accessories and attire for young men. When the business was in the third generation, the Silverman brothers thought it was necessary to add a new element in order for the company to prosper. This business move would allow the

Key Publics Today’s Black Teens are consumers, trendsetters, and influencers of household purchases. They have a major impact on society’s mainstream culture. Black influence permeates American culture in every aspect from music to fashion to dance. These characteristics prove Black Teens to be a valuable target audience for marketers and a noteworthy key public. Black Teen buying power is sustainable in comparison to the counterparts and beneficial to advertisers as they spend 20% more per month than the average U.S. teen.

Middle school is seen as the hardest time in a teenager’s life due to bullying, changing bodies, and constant need to fit in. Instead of trying to find themselves and be their own person, they strip themselves of their individuality and strive to fit in. Although I repressed many of my middle school memories, I will always remember the fad of wearing brand name clothes. When I was growing up, brand names such as Abercrombie & Fitch, American Eagle Outfitters, Hollister, and Aeropostale were seen as the most important things in the world. Instead of realizing at that time how silly it was to pay fifty dollars for a hoodie that would soon shrink in the dryer, I conformed just like everyone else and bought the clothes just to fit in. Similar to this, although on a whole different level, many light skinned African Americans conformed during the Harlem Renaissance. Since some of them were light enough, they could pass to be Hispanic or White. This gave them more opportunities, yet they could easily lose sense of themselves and their culture. Conformity

This week the essay that made the largest impact on me was Marketing to “Tweens” Objectifies Women by Jeremy Merkel. The claim is apparent that after reading the title that young girls are being objectified by marketing. Merkel clearly dislikes the idea of marketing sexy clothes to young girls and teens. As a mother to three girls I have kept my girls from these types of stores. Which is easy to do when you live 280 miles from the nearest mall with any of the stores mentioned in the article. The rules for my girls were and are they can were light colored eye shadow and tented lip gloss when they enter the seventh grade. NO lipstick, NO eyeliner, and NO mascara until they turned 15. When my older girls turned 16 they did buy fancy bras and panties,

Teens, or girls in general read this magazine, and by placing an ad such as this in the magazine would generally boost sales. Another aspect of this ad that would commonly appeal to the teen age group would have been the choice of colors, and the background of the advertisement.

Forever 21 and American Eagle are two of the most popular clothing brands for teens and young adults. According to Business Insider Forever 21 is the second ranked clothing brand among teens from all economic backgrounds polling at 8%. American Eagle comes in third with 6%. 3 Both brands target young adults.

When the trending clothes are getting sold at these type of stores, it sends the wrong message to the teens who can’t fit into the stores’ clothes. It lets you think that only skinny girls or guys can look nice and have the best clothing. Pop culture allows teens to have a low self esteem. People who get forced into our lives and who are constantly talked about are the celebrities. There are many celebrities who teens will look up to as a role model that are going down a wrong path.

Teenagers seek to define themselves through their clothing, jargon, experiences, hairstyles, and, most of all, group associations. In all, this experimentation suggests that the adolescent attempts to discover himself/herself through external—rather than intrinsic—stimuli. Accordingly, images from popular culture often provide the external basis from which teenagers will benchmark their thoughts, opinions and associations. Indeed, adolescents will forge their identities largely in conformance with these pop culture images. They perceive such images as the social norm and, thus, as a means to attain the social acceptance that is so vital to their personal maturation.