American Eagle Outfitters Inc.

American Eagle Outfitters is known to having the trendiest fashions for both women and men. It is extremely popular for tweens and teens. American Eagle has clothing for every occasion. If customers want to dress up or dress down, this retailer is the place to shop. American Eagle has it all from shirts, jeans, dresses, t-shirts, sweatpants, sweaters, hoodies, and outerwear. This retailer also sells accessories such as headbands, hair ties, clips, etc.

American Eagle should continue to appeal to their targeted market of 16 to 32 year olds. AE needs to remind their customers that their brand is comfortable, bold and fresh, and is unlike any of the competition. Store atmosphere is also very important when trying to keep loyal customers. American Eagle should hire fun and energetic employees to represent their company. Advantage of appealing to the 16 to 34 year old range is not many retailers in the market appeal to that wide of an age gap because is difficult. Customers being reminded of AE's comfort and freshness will in turn keep sales flowing. Although this could help American Eagle stay one step ahead of its competitors, it could also be a burden on AE because they must know what is appealing to

American Eagle Outfitters is a company that was founded in 1977, that provides clothing and other accessories. There are more than 1,000 American Eagle Outfitters stores that operate in the U.S and internationally. They are known for the graphic t-shirts that they sell. American Eagle Outfitters also sales fragrances, belts, and other personal care products. The financial statements that a company provide are very important. The statements give potential investors the information they need to determine their involvement in a company. The statements also allow the potential investor to know if there is money to be made, and to make sure the money is properly used (Jordanoski, I., 2018).

(“RVI”) and sell half of the Company’s shares to the Schottensteins--owners of Schottenstein stores, a retailing giant. In 1991, RVI suffered an $8.9 million net loss. Faced with incredible financial pressures, the Silverman family sold the other 50% of RVI that they owned to the Schottenstein brothers. The company growth had slowed, and in the next year only 16 new stores had opened and money was being lost. After the Schottensteins bought out the rest of the Silverman family’s portion of the business, American Eagle found its niche, which is casual clothing for men and women along with some trendy styles. During this time, American Eagle Outfitters was beginning to catch on momentum.  Without that occurrence, the focus on American Eagle would not have been so strong and AEO might not be where it is today. In 1994, the company began trading on the NASDAQ stock exchange using the symbol AEOS, and it had 167 stores and there was a healthy flow of cash and customers. In the next year, over 90 new stores were opened, and several new executives joined the company, bringing with them another change in the company’s target

Within the general framework created by the business’s generic and grand strategies, each business function needs to undertake activities that help build a sustainable competitive advantage. These short-term, limited-scope plans are called functional tactics. A radio ad campaign, an inventory reduction, and an introductory loan rate are examples of tactics. Managers in each business function develop tactics that delineate the functional activities undertaken in their part of the business and usually include them as a core part of their action plan. Functional tactics are detailed statements of the “means” or activities that will be used to achieve short-term objectives and establish competitive advantage.

I chose American Eagle Outfitters to focus on and research for the following project. American Eagle was founded in 1977 as a segment of another brand and was officially released and incorporated to the public as their very own brand in 1991 (American Eagle Outfitters Inc., History). American Eagle Outfitters is a casual clothing line that is geared towards teenagers and people in their early twenties. Their products are outdoor-based and they are a lifestyle brand. AEO sells both women and men’s products. The items they sell include, but are not limited to: jeans, joggers, jewelry, underwear, socks, jackets, mittens, hats, scarves, graphic tees, dresses, skirts, polos, button ups, etc. There are American Eagle stores in the following countries: China, Egypt, Hong Kong, Israel, Japan, Jordan, United States, Kuwait, Lebanon, Mexico, Morocco, Philippines, Puerto Rico, Poland, Russia, Saudi Arabia, United Arab Emirates, Thailand & United Kingdom (International Stores, AE). The reason I chose this company is because it is actually a company that I used to shop at when I was in high school. I have noticed since then, that their sales figures have decreased drastically and they have become quite unappealing to the public. After learning in class about companies that could potentially go international, and reasons why, I felt as if American Eagle would be a good company to research. It seems as if they have

Macy 's, Inc., incorporated on December 13, 1985 in New York City. It is in the retail industry. The company’s shares are traded under the symbol “M” on the New York Stock Exchange. Macy’s was the first retailer to promote a woman. Macy’s established such a revolutionary business practices on the one-price system, in which the same item was sold to every customer at one price, and quoting specific prices for goods in newspaper advertising (Macy). Macy 's has about 840 stores in 45 states, the District of Columbia, Guam, and Puerto Rico. The stores sell men 's, women 's, and children 's apparel and accessories, cosmetics, and home furnishings, among other things. Such as the tea bag, the Idaho baked potato and colored bath towels. Macy’s also was the first retailer to hold a New York City liquor license.

ASC 350-20-35-6 If the carrying amount of a reporting unit is greater than zero and its fair value exceeds its carrying amount, goodwill of the reporting unit is considered not impaired; thus, the second step of the impairment test is unnecessary.

expanded the company by taking over chains such as Bath and Body Works, Abercrombie and Fitch, and Victoria’s Secret. Eventually, the company expanded to other countries such as Canada. In 1969, Warner (CEO) took the company public and began selling stocks. The popularity allowed Warner to expand by buying out other companies. American Eagle was founded in 1977 by two brothers, Jerry and Mark Silverman. This branch was a subsidiary of Retail Ventures, Inc. The company was eventually sold and became the parent company to Aerie and formerly of 77 Kids. While starting in the United States, it quickly spread worldwide and became a publicly traded company in 1994. In 2005, American Eagle hit an economic rough patch and began closing certain stores. A few years later, the financial crisis ceased and revenue was quickly earned to make up for the loss. With similar merchandise, I thought the two companies would be easily comparable. L. Brands includes many more stores in the company and will have a higher revenue as well as gross profit; however, the ratios may be similar. I chose those two companies because I spend quite a bit of money at a few of the

American Apparel is one of the quickest growing companies in popularity among college aged shoppers. They are a very fresh, and very liberal corporation with a young and talkative CEO- David Charney . It is seemingly the “perfect” company- set on high

Abercrombie has been a company under extreme scrutiny over its morals and ethics. As of recently the company is attempting to re-invent or re-establish its image. According to Reuters.com Abercrombie has fallen in shares 8% since August 18th. Reuter’s article states that “U.S. teenage apparel retailers face another tough back-to-school season as they are forced to discount more to lure customers who are flocking to trendier shops and embracing online shopping.” (Reuters). The solution to their problem of falling stock and a decrease in sales from retail locations and online is due to a massive amount of criticism that the company has endured due to insensitive comments from its CEO. In attempt to reconstruct

The company deals with production of clothing for a diverse range of consumers. The company will serve two sides of consumers – individual users and organizational customers. The primary organization customer will be Abercrombie & Fitch Company. A&F Company, via its subsidiaries, amounts to a specialty retailer, which runs stores as well as direct-to-consumer operations. Additionally, A&F operates in three sectors – U.S. Stores, global stores, and Direct-to-Consumer. This company, in spite of dealing with sportswear apparel, personal care products, and accessories for kids, men, and women. As a result, A&F Company is a potential consumer of FFD’s products. FFD specializes in fashionable clothing that mostly appeals the young generations (youths). The company bases its specialization on the fact

The brand image of Abercrombie has significantly changed since its doors opened in 1892. Originally, the brand began by selling outdoor wear under the name Abercrombie Co and in the early 1900’s Ezra Fitch purchased a large portion of the company, renaming the company to Abercrombie and Fitch (Business insider). Abercrombie and Fitch had opposing viewpoints for continual growth of the company, so Abercrombie eventually sold his shares and both men parted ways. Under Fitch’s management, the company began selling clothes for both men and women and expanding to other major United States cities. A&F was extremely popular among celebrities and presidents up until August 1976, when A&F declared bankruptcy and closed all its stores (business insider). However, in 1977, A&F

I chose American Eagle Outfitters to focus on and research for the following project. American Eagle was founded in 1977 as a segment of another brand and was officially released and incorporated to the public as their very own brand in 1991 (American Eagle Outfitters Inc., History). American Eagle Outfitters is a casual clothing line that is geared towards teenagers and people in their early twenties. Their products are outdoor-based and they are a lifestyle brand. AEO sells both women and men’s products. The items they sell include, but are not limited to: jeans, joggers, jewelry, underwear, socks, jackets, mittens, hats, scarves, graphic tees, dresses, skirts, polos,

Abercrombie & Fitch is an American clothing retailer that targets the teenage and collegial demographic. Abercrombie and Fitch has sister stores such as Hollister Co., a southern California inspired lifestyle brand that markets to consumers aged 14-18 and Abercrombie Kids that caters to children 10 and younger. With over 800 stores internationally, they are able to segment their business in 3 ways. They have U.S. retail stores and operations, international stores and direct-to-consumer relations which include online operations in the U.S. and internationally. Abercrombie provides consumers with a range of different products like trendy clothing, personal care products and accessories. Their main focus is to provide a “casual luxury” for those who want to be chic and fashionable.