American Eagle : Saturated The United States Market? Essay

The company we chose to do our project on is Old Navy. Old Navy's mission is to be the Provider, Partner, and Employer of Choice. Their values, which were decided upon by 600 leaders of the Company, are:

Its size, power, and low prices are what make Walmart so helpful to America. So why do some people think that Walmart is so bad for the American people? Many people believe that this is a true debate. Everyone has his or her own point of view. If you think about it, is Walmart really good for America? Walmart has made many changes since it was first opened in 1962, by Sam Walton. By August 31, 2014 there were 11,095, retail Walmart stores and there were 642 Sam's Club's. After going over all the facts, Walmart is good for America.

Cue is an Australian fashion retailer, which has been in operation since 1968. The company opened its first story in Sydney, but has since opened a number of shops across the country. The retailer focuses on fashion, which is creative, innovative and youthful. The company has become one of Australia’s most loved and Marie Claire readers awarded it with the title of the Best Australian Fashion brand in 2015-2016.

This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and compared to that of its closest competitors. In conclusion to the analysis, recommendations have been made to potentially guide Lululemon Athletica, Inc. in a positive direction in regards to its future endeavors. The following

American Eagle should continue to appeal to their targeted market of 16 to 32 year olds. AE needs to remind their customers that their brand is comfortable, bold and fresh, and is unlike any of the competition. Store atmosphere is also very important when trying to keep loyal customers. American Eagle should hire fun and energetic employees to represent their company. Advantage of appealing to the 16 to 34 year old range is not many retailers in the market appeal to that wide of an age gap because is difficult. Customers being reminded of AE's comfort and freshness will in turn keep sales flowing. Although this could help American Eagle stay one step ahead of its competitors, it could also be a burden on AE because they must know what is appealing to

The release of 2014 financial statements by American Eagle Outfitters and The Buckle Company require analysis to determine the financial position of the respective companies. A decision between the two companies is needed to decide which company Baruch College Fund should invest in. Findings in our research shows that The Buckle Company beats American Eagle Outfitters in terms of the key performance indicators of return on assets, profit margin, and asset turnover ratio. This information reveals that The Buckle Company is the better company to invest in.

Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last

Founded in 1977, American Eagle Outfitters (NYSE: AEO) is a retailer that designs and develops fashionable girls’ and boys’ apparel and accessories. The company’s target audience is boys and girls between the ages of 15 and 25 years old. The target audience seeks trendy and fashionable apparel product that meets a high standard of quality at an affordable price point. As of the most recent fiscal year, ended January 30, 2010, American Eagle held 1,103 retail stores in total, operating under the “American Eagle”, “Aerie”, and “Martin+Osa” brand names respectively. In addition to the retail stores,

By far American Eagle is one of the biggest clothing store in the world with more than 1,000 stores up and operating and over 80 countries ordering their products online. American Eagle owns two different types of stores, they are AEO and Aerie. To break down the number of stores owned by American Eagle, there are close to 950 stores in the world named American Eagle Outfitters and there are over 140 stores named Aerie Standalone in the world. As you can see American Eagle is very popular around the world. In fact they used to be known for selling just outdoor gear but now it has grown to one of the most popular stores that sells jeans and polos. Actually this is what American Eagle has kinda feathered more to. Jeans and polos is not everything that American Eagle sells, they actually sell basically anything to do with apparel including t-shirts, bras, shoes, socks, underwear, panties, sweatshirts and more. American Eagles marketing is phenomenal with them bringing more of the attention towards young men and women ages 15-25 years of age. In fact over 90 percent of Americans Eagles sales originated from the United States and Canada region. To break down the percent of sales for you, they estimated that over 50 percent of their sales came from the woman apparel and accessories, and the other 40 percent came from the Men’s. Now I know you're asking where the other 10% came from and actually the other 10

A major piece of the Under Armour (UA) brand has dependably been the way it makes individuals feel like they are athletic. They have accomplished so much in the states that now they newest goal is to expand overseas. Innovation has adjusted the way the world works together, by decreasing the expenses of specific sorts of business-to-business exchanges. These decreased exchange expenses, driven by changes in government strategies and enhanced correspondences foundation, have prompted a wide exhibit of business practices alluded to as globalization. The Company's items are sold overall and are worn by competitors at all levels, from youth to expert, on playing fields around

American Apparel (AA) is a well-known United States clothing brand that has gained recognition among the retail industry. American Apparel headquarters is located in Los Angles, California where it manufactures and distributes its clothing products. It is known in today’s society, to be sweatshop free and has a strong belief of workers’ rights. However, American Apparel has had a downfall in the retail industry losing revenue. This research of American Appeal will provide feasible reasons why the company should enter China international market to improve on sales revenue.

As UA continues to evolve so does its strategy. A company who’s growth was primarily dependent on word of mouth and professional athlete endorsements must now focus on alternative approaches to solidify their brand in new production lines and markets. Athletic endorsements will likely not prove sufficient enough to move its brand from athletic apparel and footwear to newer markets such as women’s apparel and hunting. As UA enters new spaces, they must understand that they cannot carry all of their brand value with them. Their image of tight fitting athletic apparel does not transition well to their new spaces and being that they are not as technology driven as their competitors, creates added pressure to establish a similar brand identity in the newer markets.

Being an upscale industry, Abercrombie and Fitch would appear to be a successful corporation. Although the company was once successful for a number of years, it’s apparent that there has been a significant decline in its overall appeal and how much revenue the company acquires each year. With just over 1,000 retail stores in the U.S., Canada, and Europe, Abercrombie and Fitch has thrived to be one of the most avid corporate extensions.

Looking into a future new venture for myself I decide to start-up a business like Nike, because of the performance that Nike has had in the shoe industry has been remarkable all across the globe for many years. It is one of the country’s largest and highly respected brand names, not only in the United States sector, but it highlights the international globe as well. Nike is a sporting goods company and distributor that offer’s all type of athletic shoes, sporting gear, and many different accessories that are used for people that are into sports and fitness. A lot of different teams in the sports industry uses Nike equipment, shoes, and accessories because of their amazing background name for their products and services that they offer. So since Nike has that title brand and as a company they have prospered in many ways and I would like to start-up a shoe company similar to Nike since they have profited very well on the market with minimum declining levels with still manage to pull through in the end.

VF Corporation, headquartered in Greensboro, NC, is a large lifestyle apparel, footwear and accessories conglomerate, home to many popular brands that are recognized globally. VF Corporation is a global force of over 30 “diverse” and “iconic” brands that are well positioned internationally to serve customers and consumers (VF Corporation, 2016). The purpose of this analysis is to provide an overall outlook of the company and to create a strategic plan for the future of the corporation. Conclusions based off of the research into the financials, key strategies, SWOT analysis of VF Corporation will be discussed in order to form a strategic plan for the future of VF Corporation.