American Eagle : Saturated The United States Market?

904 Words Dec 7th, 2015 4 Pages
vAmerican Eagle; Saturated the United States Market?

Introduction
I chose American Eagle Outfitters to focus on and research for the following project. American Eagle was founded in 1977 as a segment of another brand and was officially released and incorporated to the public as their very own brand in 1991 (American Eagle Outfitters Inc., History). American Eagle Outfitters is a casual clothing line that is geared towards teenagers and people in their early twenties. Their products are outdoor-based and they are a lifestyle brand. AEO sells both women and men’s products. The items they sell include, but are not limited to: jeans, joggers, jewelry, underwear, socks, jackets, mittens, hats, scarves, graphic tees, dresses, skirts, polos, button ups, etc. There are American Eagle stores in the following countries: China, Egypt, Hong Kong, Israel, Japan, Jordan, United States, Kuwait, Lebanon, Mexico, Morocco, Philippines, Puerto Rico, Poland, Russia, Saudi Arabia, United Arab Emirates, Thailand & United Kingdom (International Stores, AE). The reason I chose this company is because it is actually a company that I used to shop at when I was in high school. I have noticed since then, that their sales figures have decreased drastically and they have become quite unappealing to the public. After learning in class about companies that could potentially go international, and reasons why, I felt as if American Eagle would be a good company to research. It seems as if they have…
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