American Entertainment Industry Porter's Five Forces

Every music artist begins somewhere. Every artist had to do something to get their music out there. No one just automatically becomes famous. Then everyone wants to listen to your music. You start out new and anonymous and become more popular over time. Artist become famous by advertising. Every music artist should be able to advertise.

Oprah Winfrey is a billionaire media giant who started her career by hosting a hit television show called “People are Talking” for eight years, and was later recruited by a Chicago television station to host her own tv show called “The Oprah Winfrey Show.” Oprah was named the richest African American of the 20th century by Forbes, as well as the world’s only black billionaire for three years running. All this success did not come easy to her, she had to overcome challenges before she achieved the success that she has at this moment. Oprah is praised to be one of the most influential people of her generation and her rise to the top, despite the hardships she faced plays a great contribution. Oprah demonstrates resilience, growth mindset, and self efficacy as well as empowering women from all over the world by being a core example of not being defeated by her circumstances.

On an episode of The Oprah Winfrey Show, Winfrey shares with her viewers “What a difference it makes in your world to go into some other life. It’s what I love most. I’m reading always to leave myself…behind” “That’s what reading is. You get to leave.” and in 1996, carrying this passion of hers, she began a self-titled book club to share the joy of literature with the public. Oprah’s Book Club was a huge hit from the start of the segment and over twenty million viewers were a part of this phenomenon. This increase in book popularity also had an immense increase on publishing companies. With the swift change brought by the book club, this was the largest change to benefit publishing companies in more than

The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.

The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)

As technology has developed over the years, society has become extremely reliant and addicted to the media. According to A.C. Nielsen Co., a global information and measurement firm, the average American youth watches twenty eight hours of television per week. Within a sixty-five year timeframe an individual will have spent a total of nine years watching TV (Herr). Both of these sects contribute millions of jobs providing individuals with ample opportunities, a gateway to success. It certainly provided the break for one African American woman to attain a status she could have only dreamt of as a child growing up in an unstable, emotionally debilitating, and unpromising environment. Oprah Winfrey is arguably one of the most influential women

Transition: Oprah’s charities and foundations are such a success because of the life she had. Her past added to her drive to help others to give them the best life possible. This all leads back to why Oprah Winfrey is so successful to this day.

The show is aired for 25 seasons , which consist of 4,561 episodes from September 8,1986 to May 25, 2011 in Chicago , Illinois . It remained as the top talk show in American television history . The show was directed by Joseph C. Terry . The running time of the show was 45 minutes , using multiple camera setup . As for the production company , there are three different company producing the show for different seasons . WLS-TV was the production company for season 1 and 2 which was in the year 1986 to 1988. From 1988 onward until the year 2010 , Harpo Productions was in-charge for seasons 3-24 . At last , Harpo Studios did the production for season 25 which lasted from the year 2010 to 2011 . “Oprah” was one of the longest running daytime television tabloid talk shows in history , it has even received 47 Daytime Emmy Awards until Winfrey finally chose to stop submitting it for consideration in 2000 . The show is ranked as the 19th greatest TV show of all time in 2013

From the music culture to the underground crimes, the hit show Empire a real look at how the real music business works. The show also gives you a view at how the music industry acts under social society problem. Directed by Lee Daniels, the show is based around a family who built a major record label from dealing drugs. Main character Luscious Lyon, who grew up in poverty, made his way up as music mogul. He first starts out as an artist (rapper/singer) while in the process of selling drugs to ends meats. He has female companion name Cookie Lyon who helps produce him, while also helping sell the drugs. They both have three young boys named Andre, Jamal, and Hakeem who all grow to be apart of the family business. While they’re still young they witnessed their mother go to prison for drug trafficking. After seeing his wife go to prison Luscious begins to work harder to make his goals a reality. Soon he became one of the biggest artists in the music industry. While still on the rise he decides that he wants a record label fit for a king. He made the investment and creates what is called Empire. As times goes on for Luscious success, his three son began getting older joining the family business. Andre, who is the oldest of the three, grows up and goes off to college to get a business degree to work at his father record label. He eventually becomes the CFO of the label and still on the rise to take his father’s place as CEO. As for Jamal he grows up as a singer. However he was

In the world of entertainment, TV shows have without a doubt has flooded all of daytime television. It all started with the simple and exploited topics on Sally Jessy Raphael and Geraldo. Anyone who tunes in to these talk shows know that they are very similar but vary in style and format. Many have enjoyed the trashy subjects that come on Jenny Jones (no longer airing), while others may like to watch more serious and light topics on the Maury Povich Show. This may be but no two shows can be on such opposite ends of the scale as far as content other then the Jerry Springer and the Oprah Winfrey show.

Beneficial of pay attention to market trends and to keep with local tastes. Celebrities appeal makes for exceptional advertising. And finally it pays to keep up with merging trends in the market.

In today’s day and age one of the most influential women and people is Oprah Winfrey. Oprah has had a big impact on today’s society and played a huge role in advancing it. Oprah Winfrey is a talk show host, producer, actress and philanthropist who are widely respected around the world. By becoming one of the biggest names in talk show history Oprah has paved the way for others and became one of the more popular women in talk show history. Her willingness to help others and to be sure others are guided in positive light shows how much passion she has to see the greater good in others. Oprah’s biggest role comes from helping to pursue the advancement of young women and girls. Oprah has taken the time to see to it that young women are out of poverty and opening up a brand new school for underprivileged females to see to it that they have the same opportunity that children in America and other parts of the world have. Being that African- Americans, let alone women were not seen as marketable, Oprah helped to change this dynamic early in her career by using her platform in communication to open doors for other people. Winfrey’s work over a number of years is the single most evident reason why she has been able to be successful in the field of mass communication. Oprah is one of the most influential women of our time because of how well she is able to contribute to the human rights of women and advancing them in today’s society.

In this article, Peterson and Berger show how the organization of the popular music industry affects the music that America hears.

Audible.com is the leading online audio entertainment and information service. It sells audio content like audio books, lectures, print publications, audio editions, performances, speeches, study material, as well as other audio. The firm has more than 144,000 hours of audio content from at least 530 content partners with more than 40,000 titles. All the content is available for computer playback, burning to audio CD and listening using portable music device. The firm uses its Audible manager software in downloading, scheduling, managing and playing audio selections. The manager software also allows customers to listen and download spoken content and transfer to Audible Ready players. The firm is the exclusive provider of digital content.

Oprah created a monthly segment on her show, similar to a book club, where she would choose a book and viewers could go buy and read it and then have a discussion about it with her. This innovative idea not only got people inspired to read and to watch her show, but also made her the most powerful book marketer and skyrocketed the sales of whichever book they were focusing on for that week. However, after a very long run, this segment was cut from the show during 2002. Since then, Oprah has become an Emmy nominated actress, a film producer, and the founder and subject of O, The Oprah Magazine.