Essay American Express Case Study

Credit cards can improve the chances of getting house or car loans in the future, can buy things without the exact amount of money at the time, and that the consumers won’t have to carry cash around when they are in a mall or a shopping center.

The downfall for MasterCard occurred when they conspiring with Visa to drive up fees while also attempting to monopolize the market. The first solution would be to raise merchants’ fees to gain revenue or work with businesses and banks to come up with a fair and balance fees, and ultimately improve its technologies to further expand into mobile payment and gain in a potential market. The second solution for the company is to think twice before they act; every decision MasterCard Inc. makes is not guaranteed to be legal and ethical which will result in lawsuits against the company. The third solution will be the most costly in that they continue to bend the rules and make unethical decisions, in hopes of not being exposed and pay attorney in the aftermath. Having completed a thorough contextual analysis on MasterCard Inc., it would be in their best interests to maintain high ethical standards to avoid lawsuits and quit conspiring with Visa Inc.

David Jones Limited (DJS) is an Australian retailer tracing its origins back to 1838 when it first opened in Sydney to sell “the best and most exclusive goods” (DJS, 31 Oct. 2009). It has since expanded to become a national retail chain comprising of nearly 40 premium department stores. The subject of this analysis is a strategic business unit (SBU) that is playing an increasingly important role in the company’s future growth strategy; namely the provision of financial services. As the result of a strategic alliance with American Express (AMEX), DJS launched the David Jones American Express (DJA) card in 2008 (ASX Media Release, 20 February 2008). To effectively analyse the value proposition of this SBU and product it is important to

American Express is one of the main organizations with a solid, worldwide nearness over the whole installments chain. They are the world 's biggest card backer, with premium system for high-spending card individuals. They handle a great many exchanges every day, and have accomplices that give business-building administrations to an overall trader base. With them having this level scale crosswise over installments gives them different chances to develop their business and drive advancement in the commercial center. It 's additionally a portal to a more extensive exhibit of administrations that further separate American Express. ("Our Company," n.d.)

The affluent customers of Alpen Bank might be expecting the service, by not offering them the credit card, the firm would lose customers to its competitors

I really don’t have any clue, but I look online and i have found an article about Wells Fargo. Apparently Wells Fargo have set the vision for an organization. Wells Fargo vision is that they want to “satisfy all their customers’ financial needs, ect. Wells Fargo is the largest bank in the U.S. by market capitalization. It beat Bank of America and JP Morgan in last few years. Barron’s ranked it as the best financial services company in the world. Wells Fargo is the only “AAA” credit-rated bank in the United States. This is the highest possible rating from Moody’s.

They have been able to generate different sources of revenues through commercial banking, credit card and retail financial services, which separates them from competing with some investment banking companies. The accounts, products and features the company offers sometimes have fees which it is willing to waive. Since the company wants the “share of wallet” of high balanced customers, it will take such actions. This action of course has the potential to deepen relationships. In the article by author Charles Keenen he states, “According to Bancography, a consulting firm in Birmingham, Ala., a customer who has just one product with a bank will stick with that bank for about 18 months, but add even one product - a savings account, perhaps - and the average jumps to four years. Customers with three products will stay with the bank for about 6.8 years.”

In recent news, Bank of America publically announced its plan to make changes to debit card customer accounts in 2012 (Chang, 2011, NBC San Diego). To date, Bank of America has a “fee-free” policy on these types of accounts however; new regulations on debit card accounts are a hindrance to the Bank’s ability to maximize return on investments. As a result the bank is considering implementing a surcharge on checking accounts. However, the bank must determine if this will affect the attitudes and behaviors of customers. To achieve this, Bank of America must conduct business research.

Bank of America is an American global banking corporation which just provides banking and financial services to individuals and customers. The bank has covers each area, such as serving individuals, providing financial management products and services. Also it covers a larger area and operates in a lot of banking platforms. A change of retailing banking services is provided by the bank to its customers and individuals, (Jorion, 2009). Some of the lending practices at the Bank of America are going through the account, providing credit card facilities, savings account service. Going through the account allows for the deposits of various funds through phones and other technology and monthly waivers for the students who are able and many others suitable (Elsilä, 2015). Providing credit card facilities allow of the cash back rewards and low interests rewards, traveling and many other options to create rewards. It provides individuals enough convenience. Saving account services is basically delivers easy and instant opening of accounts and managing the accounts through many online banks processes. Still, there are many other services as well which includes home loans, retirement specific account and many more. These services aim to provide the best user experience that the customers will gain from the Bank of America. (Bankofamerica.com, 2016)

Ameriprise Financial works one on one with millions of clients to help them put more dreams within reach. The company has withstood recessions, depressions, downturns and panics and has only grown stronger in over 115 years in service. They are the leaders in innovation and adapting to change and it shows in their ability to stay at the top of their competitors. There are still areas for innovation and Ameriprise is a company that adapts and changes on a daily basis whether it is through updating software, advising clients on stock market changes, or adapting to always changing federal laws in the financial world.

Bank of America thrives off of the premise that they are aiming to enhance the financial lives of their customers. Per the Code of Conduct, Bank of America believes in treating all of their customers equally; they claim to expand beyond expectations to deliver satisfactory customer service; they implement discipline to eliminate financial risks to customers; they pride themselves on acting responsibly; and they strive to help individuals to reach their full financial potential. This company enforces the belief that they honor their ethics fully. This includes making

The merchant has their processor to clear American Express changes as well as MasterCard, VISA, and Discover. We will discuss American Express later. In order to look at his deal we should remove American Express from the computations.

American Express is an American multinational financial services corporation that was founded in Buffalo, New York by by Henry Wells, William G. Fargo and John Warren Butterfield on March 28, 1850. The company is headquartered in Manhattan's Three World Financial Center in New York City, United States. American Express Co. is a global payments and travel company. American Express Co., offers products and services, including charge and credit payment card products and travel-related services to consumers and businesses around the world. Most people know American Express as just a bank, but it is much more than that. Based on American Express’s history, I decided to research this company and find out more about their mission, current strategic

American Express, also know as AMEX, is a global financial services company headquartered in New York City and founded in 1850. With 54,000 employees and a revenue of over 35 billion dollars American Express stands tall on the New York Stock Exchange (Sec.gov). American Express is best known for it’s credit cards, which make up about twenty-five percent of total dollar volume in credit card transactions in The United States of America (Reviews.greatplacetowork.com). American Express’ goal is to maintain a leading and almost elite reputation with as many qualified card holders as possible. American Express does this by concentrating on the customer’s experience and branding that experience. American Express’ key components in maintaining and further exceling into this goal includes focusing on their human recourses, social responsibility, and marketing techniques.

International merger : In 2008 standard chartered bank acquired American Express bank ltd, the international banking subsidiary of American Express for US$823 million dollars.