American Free Market Economy

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Advertising is all around us. Companies of all sorts rely heavily on internet, television, print, and various other types of media outlets as means to reach their audience. Advertising aims to bring in more customers and thereby, more profit. All of this is complicated by the fact that, out of the vast number of products and services available, companies want to prove that theirs are the best. From this is born the tricky and unique language of advertising. In their respective articles, With These Words, I Can Sell You Anything and The Language of Advertising, both William Lutz and Charles A. O’Neill discuss popular ploys used by marketing advertisers to rope in the most customers. Lutz takes a

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Personal growth, expanded understanding of the world and social movement are the most consistent outputs of a college education. The power of an education and its ability to change both the way an individual lives and thinks cannot be understated. The educational system and its ability to affect the positive growth of our nation allows the government to fully harness the powers of its people. Humanity has long depended on the expansion of human knowledge and technology to further human progress. America as the most powerful and wealthy nation in the world must take measures to expand their university system to further meet the increasing demand for educated workers in a globalized economy. The current free market system has pushed the need for a solution for universities to furnish domestic companies with skilled workers. We can solve the student debt crisis by adapting to a more universal stance on education, in doing so we will greatly improve the quality of life for our population. In this essay I will discuss why education should be made available to all, the value of an education and some problems and solutions to solve the current struggles of our educational system to better meet the needs of our citizens.

We live in the age of consumerism; we are constantly surrounded by advertisements in our everyday environments. Through television, print, billboards, radio, the Internet and countless other mediums, it seems as though we cannot escape ads. We have become so accustomed to advertisements that most of the time we are unaware of the impact they can have on us. To help us become more aware of the effects of advertisements and consumerism, activist groups like Adbusters has helped bring more attention and awareness to how information and meaning gets generated and transmitted in our society today.

The United States of America’s status as a global superpower has been recognized since the end of World War II. The mobilization of the idle economy of the United States contributed significantly to the Allied victory of the war and America’s subsequent global superpower designation. Before World War II, the United States military ranked poorly in strength against other nations; however, wartime production improved its ranking to one of the strongest. Collectively, the government was able to raise money to fuel the war machine through the goodwill and patriotism of the American people. Altogether, Americans were able to come together to create the great nation which all others are measured up to.

During my stay in America, I was pleasantly surprised to witness the changes that had occurred in the last two centuries. Ironically, the mercantile power that was Great Britain is now economically on par with its former colony of America. As I presumed, free market economies are far stronger than their former mercantilist counterparts as they are the standard in modern democratic societies. It seems that global economies now realize that the market is not a zero-sum game, mutually beneficial deals can be reached that facilitate free trade which stimulates market activity.

Organizing an economy is a tremendously difficult task as there is no single correct way to create a successful monetary or macroeconomic policy. Economics is a complex system that impacts our everyday lives for better or worse. A struggling economy could be the difference of not being able to get that extra cup of coffee or worrying if you will find a summer job between semesters. The economy is so important to the public that it is a central issue nearly every election. Political parties will always have fiscal policies s among their platform. These policies vary between political parties and are somewhere on the political spectrum.

Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Every year, each typical American watches 1550 hours of TV, listens 1160 hours on radio, and spends 290 hours reading newspapers and magazines. So every day, each American watches 100 TV advertisements, 100 to 300 ads through other mass media, and in one single year receives 216 pieces of direct mail advertising, and almost 50 phone calls from telemarketers (Pratkanis and Aronson 2). All these, because sellers of everything, from computers to detergents, believe that advertising is essential to the product. Ed Ney, ex-chairman of the Young and Rubicam American agency,

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

The advertising industry uses many techniques to grab the attention of customers in order to promote products and services. Different products or services require different methods to reach the preferred clientele. One method, SEO (Search Engine Optimization), is used by large companies to record what kind of ads interest different profiles of people. Methods vary from large corporations, down to the “mom and pop” gas stations. Products and services typically appeal to specific customers and their problems, businesses know this and offer solutions to those needs. However, some companies create needs in their consumers, usually through products that cause dependency or by convincing impulse buyers that they can’t live without the product. According to Statista, an online statistics journal with more than 18,000 sources, America spends more money on advertising than any other country in the world. The advertisement rate grows every year, as we discover new social media outlets to distribute information. As companies grow and develop, they target specific audiences by age, gender, location and more, based on data gathered from social media, television ratings and other forms of responses like surveys and reviews.

The advertising industry is used to promote goods, services, images and anything else that companies want to advertise. Many companies compete against each other to get the customer’s attention and are willing to pay millions in order to get it. Adverting has become impossible to ignore because it doesn’t matter if you are browsing the web, watching your favorite TV show, or if you are at any social place, you will be surrounded by advertising.