American Girl Sweepstakes Campaign Analysis

The current and primary audience, or specific publics for the M+A brand is new moms, new grandparents, and baby gift buyers in the city of Chicago. Along with those publics some others are current mothers and grandparents also in Chicago. The target audience is currently accurate and appropriate for the brand in the Chicago area. Monica and Andy must not only cater to their current audience, but also but they must cater to the same type of people in the new areas of Los Angeles and New York. The one way and quickest way this can happen is by having a pseudo-target audience in influential celebrity moms and famous elite blogger mothers that are constantly viewed and mimicked by the M+A targeted publics. They must be famous and elite in the areas of Los Angeles and New York. If the target audience can test out the Monica and Andy products, such as the “cuddle box”, on their little ones, the positive experiences about Monica and Andy will spread.

In order to add to its growing profile winning the account of New Jersey Lottery portfolio comprising of complete media promotions ranging from all traditional media like

The first ten organizations to receive 25 unique gifts of $50 or more on Thursday, September 17 (exactly at 8 am) will receive a prize of $1,500! Henrico CASA is committed to winning this "Second Chance" Early Bird Challenge on the second day of the Amazing Raise. If you want to help ensure that CASA is a winner - please make a timely gift of $50 or more.

The Foundation's message is exposed to millions of teenagers aiding in the delay of becoming a teen parent. The messages that the foundation shares expose teens to the reality of parenthood and because social media and celebrities have such a major influence on our younger generation the foundation uses celebrities that the teens can relate to, to get their message across. The Candie’s foundation is going beyond

Because children were an extremely important part of the community (Plato 464b) these “losers” might lament the fact that they were not brave enough, smart enough or attractive enough to elicit such an honor. Also, the fact that the lottery would be rigged to their detriment could lead them to believe they were eternally unlucky. Add in their knowledge that the brave, handsome and really intelligent people were (for some odd reason) always “winning” the lottery and they might become depressed or angry over their lot in life. Even the most rational people can “reason” their way into doubting themselves and their value to society.

( 529). This illustrates that the children were taught what to do in the event of the lottery

With multiple funding and aiding organizations, Toys for Tots is able to get its job done every single year. Organizations like the Department of Health and Human Services aid the foundation in raising awareness (Toys). With allies such as these; the foundation has a far reach to accomplish its goal of good will. Fundraising groups like SaveWealth aid the foundation by raising money so the foundation has more resources to accomplish its tasks. With more resources, more kids have a smile on their face for the holidays. It’s not only big companies that are involved though; the little guy makes a huge difference as well.

To further support this apparent family-friendly activity, Jackson has the lottery conducted by Mr. Summers because he “had the time and energy to devote to civic activities”(251). She goes on to explain that Mr. Summers conducts all civic activities such as square dances, the Halloween program, and the teenage club. By comparing the lottery to activities one would normally associate with fun and pleasurable experiences, further shields the reader from the ominous series of events about to unfold. Inevitably, the reader experiences an emotional roller coaster ride of confusion followed by

Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.

One by one the men draw for their family’s chance at the lottery (Jackson, 250). The tension is so thick, one could not help but anticipate the grandest prize (Jackson, 250-251). A prize that would change the life of the winner forever, most certainly. It would stand to reason this is a subtle tap on the shoulder regarding how greedy we have become as a society.

A new Barbie commercial challenges us to question, “What happens when girls are free to imagine they can be anything?” (“Imagine the Possibilities”). Mattel has created an inspiring and thought provoking ad. The ad, titled “Imagine the Possibilities,” was developed and published by Mattel as a promotion for Barbie Dolls. The ad was originally published on Mattel’s YouTube channel (Rose). To create a successful advertisement, Mattel targeted a particular audience. A very specific purpose was kept in mind as Mattel created the ad. Rhetorical appeals were boldly used throughout the ad to capture the audience’s attention.

The trailer first appeals to viewers with a very impressive logo of GirlsClub Entertainment logo. This logo makes viewers think that they are going to enjoy something which is related to girl teenagers. It is then followed by a famous quote of a well-known African-American novelist named Alice Walker. The trailer also lists short and concise statistic on the number of hours that illustrate the total time that teenagers use for media consumption on every single day, and relevant information is always put on light grey background. Beside, in order to support as well as strengthen the text information, many short video clips about how concerned people think about the impacts of media on young people are inserted to the trailer. Most of the illustrative

Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families

There is an air of festivity among them, especially the children. Only a few in the crowd reveal slight hints of tension or unease. The lottery has a long history in this and surrounding towns. The people who run it—in this town, Mr. Summers and Mr. Graves—work hard to preserve the rituals that have been passed down from year to year.

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and