American Heart Association Case Analysis: Competitive Strategy and Operational Goals

Moreover, this case study analysis focuses on AMC and the challenges that the nonprofit faces during the restructuring of a club that operated primarily by volunteers to a professional managed organization. This case study analysis will provide the following: descriptions of the problems AMC is challenged with, an identification of AMC’s major players using a stakeholder analysis, and finally, provide recommendations and strategies to solve AMC’s challenges. After conducting this case analysis, one will understand how an organization can experience significant challenges as it transitions so that an organization can stay competitive in the nonprofit sector.

As Executive Director, I will provide staff leadership for Better Health Association. Our goal for the company is to improve the well-being of individuals. Audiences of all ages will be able to take part in learning about living a healthy lifestyle and developing the skills needed to make healthy choices to prevent diseases and ameliorate conditions for those already afflicted with illnesses. Over the course of the next year, It is my responsibility to develop and lead the staff, management structure, dedicated to achieving the mission for Better Health Care Organization. I plan to make significant changes to our organization, to help guide individuals in Central Ohio, to living a better and healthier lifestyle. My goal is to empower the staff with the training needed to meet our company’s standards.

As Executive Director, I will provide staff leadership for Better Health Association. Our goal for the company is to improve the well-being of individuals. Audiences of all ages will be able to take part in learning about living a healthy lifestyle and developing the skills needed to make healthy choices to prevent diseases and ameliorate conditions for those already afflicted with illnesses. Over the course of the following year, it is my responsibility to develop and lead the staff, management structure, dedicated to achieving the mission for Better Health Care Organization. I plan to make significant changes to our organization, to help guide individuals in

I work in the coronary care unit. Coronary artery disease is the most common chronic disease I see in my patients. According to American Heart Association, heart disease is the no. 1 cause of death in the United States, killing over 370,000 people a year (Heart and Stroke Statistics, 2015). It also states that about 750,000 people in the U.S. have heart attacks each year among them, about 116,000 die. It is scary to know that cardiovascular disease claims more lives each

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

The American Heart Association website reports as its objectives and mission to include the construction of lives that are healthy and free or cardiovascular diseases and stroke." (American Heart Association, 2013, p.1) The American Heart Association website contains information about healthy nutrition and other heart-related health care matters.

The healthcare system in America started as a predominantly volunteer system where patients were required to pay little to nothing for treatment. Since it began, the healthcare industry has seen tremendous changes that have transformed it into a business entity which has operations like financial management, strategic planning and functional specialties to keep the industry viable. The industry is one of the largest in the country employing 15 million people with a projected increase of jobs with 3 million jobs annually. As the healthcare industry continues growing, services and personnel are changing, and various dynamics are coming into play to accommodate changes (Smith, Saunders, Stuckhardt, & McGinnis, 2013).

United States Department of Health and Human Services (HHS), Healthy People 2020 (2018) recognizes cardiovascular disease as one of the most widespread and costly health problems in the United States, accounting approximately $320 billion in health care expenditures and related expenses annually. Healthy People 2020 (HP2020) identifies prevention of cardiovascular disease as one of the priorities and includes an objective “to increase overall cardiovascular health and quality of life for US population." (HHS, Healthy People 2020, 2018)

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They play a large role in public education and have multiple resources available on their website to assist with DAPT education. Their goal is to improve the lives of all Americans by providing public education in multiple ways (AHA, 2016). The AHA advocates for a healthier community by encouraging better nutrition, quality physical education, and adequate, affordable health care for everyone. Their focus is not only geared towards DAPT but encompasses cardiovascular disease as a whole. Each year over 130 million dollars is invested to research heart disease, strokes, medication development, and provider and patient education (AHA,

The American Heart Association (AHA) is one of the greatest non-profit organizations in the United States that cultivates suitable cardiac care with an end goal to lessen disability and fatalities brought about via cardiovascular infections and strokes. Initially created in New York City in 1924 as the Association for the Prevention and Relief of Heart Disease, it is presently headquartered in Dallas, Texas. The American Heart Association is a national charitable wellbeing organization. They are known for distributing benchmarks on essential life care and superior cardiovascular life care, and in 2014 it had issued its first rules for avoiding strokes in women. The American Heart Association is known additionally to operate various and very noticeable public movements beginning in the 1970s, furthermore working various fundraising occasions. In 1997, Grace, K. S. discharged a review that demonstrated the American Heart Association was positioned as the fifth "most prominent philanthropy/non-profit in America".

The number of U.S. deaths due to cardiovascular disease has drastically increased over the past century.

The mission of the AHA is to “build healthier lives, free of cardiovascular diseases and stroke”. Their “2020” vision is to “improve the cardiovascular health of all Americans by 20 percent, and reduce deaths from cardiovascular diseases and

In business there are strategies that need to be fulfilled. Starting a business or health care organization we need to use strategy planning. In the strategy planning of our business or health care organization we need to map out the mission, vision and goals that we want our business or health care organization to meet. My paper is going to be on the Veterans Health Administration strategy planning. This paper will review their internal and external assessments, competitive marketing analysis, identification of stakeholders, an overview and assessments of services provided, competencies and

Through the years, marketers have invented ever-more sophisticated ways to develop organizational position statements. Lots of these methodologies work, and you can spend big money with consultants on finely crafted and focus-group-tested positioning statements. At the same time, for nonprofits, the simpler approach advocated by the marketing savant Harry Beckwith may achieve much the same result at considerably lower cost and effort. I think of Beckwith whenever I find myself confronted with a classic “elevator test” moment. You strike up a conversation in an elevator, on the subway, in the line at Starbucks and the question soon arises: What do you do? The challenge is how to answer that question in an interesting, compelling manner that invites further questions about your organization, but that does not bog down in jargon or too much detail. You don’t have much time — maybe two sentences at most. So what do you include? What do you leave out? What’s your answer to the elevator test? Lest you think this exercise trivial, recall that everyone on the staff of your nonprofit gets asked the “what do you do?” question, in various forms, every day. In that sense, everyone on staff is a marketer, albeit rarely trained as such. Do you know how your staff is responding? Do you have any