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American Manufactured Traditions And Cultural Transformations By Schwartz

Decent Essays
Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. In her book Rosalie Schwartz defines tourists as “sedentary people who leave home for pleasure and intend to return.” But “leisure creates work, it requires the work from others to ensure tourists find the pleasure they’re looking for.” Schwartz thesis in the book is that tourism in Cuba completely changed the social and economic aspect of the island; the author focuses in three tourist peaks in Cuba starting in 1920s, 1950s, and finally the 1980s.
Having been Spain's last, oldest, and closest colony until
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Its proximity and close relation to the United States also helped Cuba's market economy prosper fairly quickly. Tourism in Cuba became quite popular after the sinking of the Titanic. The…show more content…
This chapter reinforces schwartz argument that tourism has a tremendous impact on society. She writes of how citizens were coming up with ways that made them seemed more exotic, in order to attract more tourists. One example Schwartz writes about is the Siboney Sun Worshipers. These people claimed to be aboriginal Siboney Indians, and would performed a sun ritual that tourists highly enjoyed. Schwartz explains, that Cuba’s original Indians had been completely wiped out by diseases brought by the Spanish, and the island’s Indians never had a ritual of the sun. Her main point in this chapter is to demonstrate that when tourism becomes an important aspect of a country, everything changes. Residents along with the government soon adapt cultural aspects, trying to promote uniqness and exotism that will make them look more attractive to
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