The American Red Cross Discourse Community

For decades, America has fought in many different wars with the need of health assistance for their soldiers. The American Red Cross is a worldwide organization that helped during the times of war but also provided a path for scientific advancements. Through the American Red Cross and other organizations of this time, they opened up the doors for women to take the chance to advance in the medical field by participating in scientific experiments and being at the aide of wounded soldiers. During this time of scrutiny, the Great War was a hidden opportunity for the encroachment of medical research with the contribution to the expansion of nursing.

Gee defines Discourses as a way of being in the world; they are forms of life which integrate words, acts, values, beliefs, attitudes and social identities as well as gestures, glances, body positions, and clothes. (Gee 278) I decided to do my paper on The World Overcomers Church because I wanted to learn how a church is considered a discourse community. According to Swale’s there are six characteristics that make up a discourse community. They are common goals, mechanisms of intercommunication among members, participatory mechanisms to provide information and feedback, utilizing one or more genres in communication, a specific lexis, and a threshold level of members with a degree of relevant content and discourse expertise. (Swale 321) I had to go to the church to observe to understand how it is considered a discourse community. The churches goal is to obtain happiness, values, beliefs of ethnic and morals to trust in god and have faith.

Like FBLA, NHS has increased my teamwork and service learning capabilities. It has fostered in me a tradition to want to serve and help my community. Through both FBLA and NHS, I am able to help my community through activities like collecting and donating needed items to the less privileged, the distribution of hats and gloves to keep kids warm, collecting canned food to provide healthy nutrition during food drives, as well as, compiling and distributing school supplies to help with elementary education.

St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.

The American Red Cross organizations main focus is recruiting blood donors and volunteers; this is very clear from the first click on their website-a pop up window asking for the reader’s zip code in order to find a donation site near them. The tabs up at the top labeled with large print are inferred to be their most valued ideas. Below each of those tabs is a list of resources related to those individual tabs that help better define their purpose. The American Red Cross website uses the all three of the main types of rhetoric-pathos, ethos, and logos-in a way that benefits their organization and successfully grasps their audience.

Undoubtedly, the American Red Cross has done many wonders over the course of its existence. Whether it is providing relief from disasters, aiding the less fortunate nationally and internationally or saving lives with their blood program, the Red Cross has always been there to help the world become a safer place to live in. Most recently, this organization has had a strong impact in the recovery of “Superstorm” Sandy and Hurricane Isaac, providing food and water, multiple shelters for people that have lost their homes and even counseling during such a devastating time (“Top 20 Accomplishments”).

As an incoming freshman at the University of Texas at Arlington I can say I have been in several organizations that have challenged my social skills. However, they were nothing compared to the discourse community I was a member of. It will be proven time and time again that I indeed was not only a member but also a valuable asset to this community. Let us ponder for a moment on what a discourse community actually is. It consists of many components involving but not limited to ethos, pathos, and logos. All three of which I possess and have mastered in my arts. You must realize what the set boundaries are for it to be included as such. Must sports be included even though it is more physical than conversely active? What about Student Government? Yes, we had conversations and planned events at meetings but our relationship with each other was only to a certain extent. Although my participation in sports and student government contributed to my When I think of a discourse community, automatically I associate it with the experience in my high school band. Our close knit community very well made me the person I am today.

The American Red Cross is a major organization in the United States and around the world. Clara Barton founded the American chapter in 1881. She was a public servant who decided to get involved during the civil war by attending to wounded soldiers and feeding them on the battlefield. Her sense of humanitarian work was only strengthened by her trip to Europe during the Franco Prussian war, where she discovered the initiative of Henri Dunant (Reitman, 1996). After the battle of Solfinero, this Swiss banker was shocked by the carnage of war and decided to gather doctors and volunteers around the village to help tend to the wounded. This action motivated him to create a nonpartisan organization that can focus on caring for people wounded in wars and conflicts regardless of their origin. (Reitman, 1996). The organization was ratified in the 1864 Geneva Convention by twelve countries and later by many others. The United States Red Cross was founded due to the efforts of Barton in Washington (Reitman, 1996). The first chapter of the national American Red Cross was created in upstate New York. Later, the organization received funding to create its national headquarters in Washington. Since then, the Red Cross has benefited form a close relationship with Washington as it was created by congressional charter more than a century ago and plays a

To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to some 3,000 hospitals and transfusion centers nationwide (The American Red Cross, 2012). Each year, the Red Cross collects 6.5 million units of

The American Red Cross is a very valuable asset to our communities here in the United States, and whether you know it or not, even here in the state of Idaho. The American Red Cross does so much more than what many people know about. Usually, when we see a Red Cross sticker or advertisement locally, it is about donating blood. Although that is a very important service, they also participate largely in many other things, such as; sheltering, feeding, and providing mental and emotional support to victims of disasters, they teach skills that save lives on a daily basis, provide international humanitarian aid, and also support military members as well as their families and loved ones. The American Red Cross is a nonprofit organization and does

Our mission is to provide charitable relief in the form of Educational Advancement and Academic Development.

“My interest is in the welfare of the community. I ease the way of the cripple. I am compassionate of the aged. My exultation is in the strength of mankind. I teach. I lead. I serve.” In 1920 the American Red Cross printed their creed in newspapers around the country.

The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay” (St. Jude Research Children Hospital 2017). Subsequently, their mission statement clearly identifies the organization’s reason for being; as a result, they successfully guide and inspire moral conduct. Their mission statement combined with their core values form the core ideology; “Core ideology is the central identity or character of an organization” (Johnson, C. E. 2016).

In the maximization of its impact in the community, McKesson has aligned its signature volunteer programs with the funding area of Company’s foundation. Both of the programs’ main focus is cancer management, specifically giving non-medical direct services to needy cancer patients. The area is of great need, and it is linked closely to the core competencies of the Organization as a healthcare company (McKesson, n.d.). The McKesson Company has community days, which is the symbol of yearly all-employee volunteering event. In the community days, the workers take part in coordinated groups; volunteer their objects at the Company’s website being led by the volunteer

American Red Cross’s direct marketing plays a small yet influential part of ARC’s IMC strategy. Keeping up with technology now, ARC has a strong following on their social