American Red Cross Swot Analysis

3170 WordsApr 6, 201113 Pages
Introduction The American Red Cross is a nongovernmental, nonprofit organization that is led by volunteers, whose purpose is to prevent and relieve human suffering. The American Red Cross is part of the International Red Cross organization and is the largest supplier of blood in the United States. Its assistance in providing relief to victims of natural and man-made disasters and helping people prevent, prepare for and respond to emergencies has helped the American Red Cross create a brand name that has led to many successes, but has led to some difficulties as well. In order to achieve a better understanding of the organization, its environment, and its future plan of action we first examine the organization by using SWOT analysis.…show more content…
The American Red Cross did not provide detailed information about the specifics of where funds and donations were going during disasters. Poor labor relationships. The American Red Cross had a lot of different services and during disasters it required a lot of time from the volunteers and workers. The workers felt that they were not treated fairly and went on strike because of long work hours, frequent schedule changes, and an increase in their health benefits. They were focused on helping those affected by the disasters that did not take care of their own people. Other weaknesses: Cost of website. The American Red Cross entered into the technology realm and created a website so that it could provide more information to the public in a quicker and more effective way. In order to move into this industry the company must take into consideration the cost of maintaining the new site, the cost of hiring employees to run the site, costs associated with connecting web site to databases, creating graphics, logos and other marketing collateral, and adding multimedia and other types of content. A typical Web development team will include a dozen or more people, each with a particular specialty. All of them together are expensive expenditure. Not innovative. In the type of industry American Red Cross is in it is hard for them to keep up with all the new technological advances. Its focus is on providing
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