American Snacks: Advertising Strategy and Marketing Goals

Nestlé’s Hot Pockets is a product line that belongs to the frozen food entrees. Frozen entrees are products that are convenient to the consumer. A consumer may spend minutes in the store comparing different brands based on the number of choices, prices, product packaging and nutritional value, but on average it takes about six seconds to make a decision. To increase the chances of Nestlé’s Hot Pockets to be chosen, it is important that the benefits and advantages of Hot Pockets are clearly visible on the packaging, as well keep the package simple so the consumer cant get confused. The other product that is in the family brand is Lean Pockets, a healthier version of Hot Pockets directed to the millennial consumers that are into the healthy fitness craze. A change for Lean Pockets would be to increase the size of the health benefits, as well make the word “protein” larger and more visible on the package box. Hot Pockets have been a Nestlé product since 2002 when Nestlé bought the product line from Chef American Inc. the one advantage Nestlé has established is that there is over 20 varieties of Hot Pockets which includes limited edition flavors.

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of

(Kern R. 2013) These distribution channels and their organizations will help the candy company better meet the needs of the niche candy market that they intend to target.

In 1886 when coca cola started they didn’t had TVs, radios and Internet to tell people they have invented something new. So everything was from mouth-to-mouth, through the flyers, the newspapers or big wall paintings on high buildings. Later they could add the radio in this list.

Food advertisement can be a reason to the obesity rate rising. A television commercial for York Peppermint Patty is a TV ad, that models food porn. The ad. features a very hot actress, by featuring an attractive young pale woman tearing open a York Peppermint Patty, breaking the patty into pieces - biting into it, and adoring the pleasure of the patty. The commercial production shows many close ups of the actress lustfully taking the first bite, as she slowly opens her mouth and licks her lips/sucks her fingers in satisfaction. A female’s voice coos in the background in a way that sounds dirty and sluty:

If Frito-Lay properly utilizes their promotional products, they will create several accomplishments (West, 1999). First, it will grab the consumers and retailers attention. Second, since everyone enjoys gifts, the promotional product will encourage goodwill. Third, the promotional product provides a friendly reminder of Frito-Lay’s salty snacks. Finally, it can motivate an action from the retailer and the consumer to purchase a variety of Frito-Lay’s salty snacks to enjoy anytime (West,

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

Distribution for the brand is already exceptional; it is rare to see a vending machine or candy display without at least one variety of Skittles. The current method of distributing the product is a mixture of pull and push strategies. Retailers of candy demand Skittles because they know that consumers will purchase them often enough to move product and produce profit, while Wrigley actively offers the product to said retailers, using their already-present pull force to facilitate even wider distribution. The above analysis leads to the belief that changing the basic distribution strategy is unwise, yet

As the editor of TRIPLE, I’d like to invite you to advertise your new candy bar in the newest edition of our magazine.

Consumers around the world bought more snacks and beverages than ever before. They have gained market share in both snacks and beverages in the United States, their biggest market. Internationally snack and beverage units both posted healthy volume growth, even amid economic turbulence.

Today, Ben & Jerry's Homemade, Inc. (hereinafter "the company" or "Ben & Jerry's") produces a line of high quality ice cream, ice cream novelties, low fat ice cream, low fat frozen

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.

As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.