American Well Case Analysis

1288 WordsNov 30, 20126 Pages
Marketing I Assignment 2 14th August 2012 AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW From: Group 1, Section B A Logesh (2012PGP001) Debraj Das (2012PGP101) Lopes Raoul Reginald (2012PGP187) Piyush Gulati (2012PGP253) Roshan Anand (2012PGP316) AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW 1. Which of the new market opportunities do you see as the most promising? Various market opportunities available for American Well are : Hospitals – Installing an online case kiosk in emergency room will allow patients to consult physicians’ online while waiting to be seen. Moreover, the physicians would already have preliminary information about the ailment of the patient, improving the hospital’s overall efficiency. It would also help the…show more content…
Employers of Medium/Large enterprises: Employers could form tie-ups with insurance companies, and offer the benefit of online healthcare to its employees. The benefits of which include: - Higher employee retention due to satisfaction and ease of health care - Higher employee productivity due to reduction of illness. - Ease of access, through kiosks which can be installed at the workplace itself Competitors A number of companies were involved in health-related electronic exchanges in US with the objective of improving patient care. These companies provided interaction directly between the physicians and patients, for example- Medfusion’s Virtual Office Suite, a secure HIPAAcompliant web-based platform; Cisco’s TelePresence, which enabled live video conferencing. These companies focused their activities only between the patients and the physicians and didn’t involve Health insurance companies. However in 2009, Cisco was creating a nationwide network in collaboration with a large U.S health insurer to increase their reach in the market. The offline mode of involving in patient care have players like Nurse Practitioners, MinuteClinic, RediClinic etc. which have their own retail- based clinics in areas where there are PCP shortages, overburdened emergency rooms or patients wanting less expensive treatments. The above analysis helps the company position the product in the following way: By targeting insurance companies, the company
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