America's Best Advertisement Analysis

Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass media such as television, newspaper, radio, billboards as well as the internet. These channels are major tools that we use and see in everyday life. Nevertheless, not many products will be successful, nor become remembrance for everyone. However, PEPSI advertisings are different. This is because most of their customers have brand loyalty which probably the key to the company success. Hence, this report

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

In utilizing hypothesis testing, BWI’s ad campaign that states the average airfares from BWI are lower than averages fares from Dulles. The average (one-way) fares from Dulles over comparable routes is claimed to be $165. If there is a 10% level of significance with over 100 degrees of freedom, there is evidence that the mean sale price is actually not less than those at Dulles. In Figure 1, the t score equals -1.47. Therefore, the null must be rejected because the absolute value of T (1.47) is greater than T of alpha (1.28) for the upper-tail test. The Dulles average fare of $165 is greater than the average fares of BWI of $158.33 (from Figure 2). Average fares at BWI are actually less than the fares at Dulles. Thus, because the null is rejected, there would be a Type I error. If the null is rejected, but BWI accepts the null as true, then the Type I error would prove problematic.

According to the writer in the commentary, it sounds like the advertisement was somewhat partial. It does not appear to have people from other ethnic groups. I cannot imagine that Coca-Cola would intentionally leave out specific types of people since they were a popular manufacturer in those days, of course, that is just my opinion.

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

A couple of weeks ago I was scrolling through Facebook and saw an ad for Dia & Co. Typically, I just scroll right past ads on Facebook, but this one caught my eye. The picture was of a curvy lady wearing a pink tutu skirt and a striped shirt. Ver cute, in my opinion. I decided to find out more and went to their website.

This Verizon ad was also found in the Wired magazine. This makes sense because, as was mentioned previously, Wired magazine draws a crowd who shows interest in technology.

The following advertisement depicts a man sitting on artificial grass in a makeshift campsite in what appears to be a living room. The man has his hands folded and is looking upward with a wishful expression on his face. To his left there is a pitched tent, and in front, a pile of sticks ready for a fire with a kettle off to the side. Behind the man we see a couch and a lit lamp, and in the background there is a dark room with a potted plant and a painting of a landscape hanging on the wall. Above the painting, in white letters the ad says, “Some Moments Belong Outdoors.” On the bottom of the ad the words, “See What You’ve Been Missing,” direct the audience to the Benedryl website, and in the corner a Benedryl logo is printed (People).

The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned.

The third and last miss is the Best Buy "Best Day" ad. The print ad isn't an overly elaborated ad, and doesn't specifically promote anything in particular, but this ad is a miss because it has such a specific target audience. Women, and young children will not be able to relate to this ad. In the ad, they clearly list out all of the products they offer, which is great, but they make the ad seem so unrealistic when applied to everyday life. The ad uses a more peripheral approach which is mostly targeted toward men, because men prefer looking at things as a whole instead of inquiring about specific things and doing research about it. They want the best brands, regardless of cost and efficiency. The televised ad mentions that "Best Day" refers

Same as Michaela DePrince, a war orphan from Sierra Leone who became a famous ballerina (Deprince, 2014), Misty Copeland, a child raised in a motel room, involved in a custody battle, who became principal dancer at ABT, has a dramatic unlikely story to tell (Copeland, 2014). Both black ballerinas have been in the spotlights of the news media the last years.

I will be analyzing the picture from 60 of the most powerful advertisements. The ad shows how the trash that we don’t pick up off the ground animals with eat it and later end up dying from all the trash inside their bodies. The ad shows a picture of a dead bird laying in the middle of the road. The bird is shown with trash off the roadways that people throw out when they are going down the road and the bird does not just find trash off the road it is everywhere. The advertisement that I am using does not show bold, bright colors, the trash inside the bird has depressing colors of black and whites. When I think of trash I do not think of color I think of sad and depressing with dark colors as in grey, black and white. The bird and the trash inside the bird is the focal point of this advertisement, things inside the bird contain pop lids, plastic and tubes of some sort. The background behind the focal point is the road to show all the trash along the roadways that this bird has swallowed. This ad caught my attention because I did not think about the trash and how it would affect wild animals, all I was thinking about was the way trash affects the community. Littering is a crime but not enforced enough. What we do not realize is how much trash we create in one day. The picture lacks in ethos for advertisements but does have really good pathos and logos. The trash you use needs to go in the trash if not an animal will pick it up for you which will later on kill them due to the

The New York Times is a very popular newspaper that people have been reading and subscribing to since before the 1900s. Since humans are always evolving, whether it be from immigration, social changes, or even cultural changes; when comparing two newspapers that are 75 years apart is going to show a huge change in almost all subjects of the paper. One thing that is very noticeable to having many changes is the advertisements in the two newspapers. When looking at the newspaper from 1998 or the newspaper from 1923, you might expect some obvious changes in the advertisement’s style, features, characteristics, or even what is being advertised in general. Consumers are always looking for new and greater things to purchase which leads to changes in what is being advertised. Advertisements might not be the main thing that a consumer is looking at while reading the paper, but it is something that can catch their attention while reading.

Tall, skinny, blonde, tan: these words all describe an individual that is nearly perfect in the eyes of many marketers. The perception of how we view ourselves is widely based of what we see and hear from them. We then take these sights and descriptions and compare ourselves against them. Meeting the standards is nearly impossible, and buying their products often feels like the only way to achieve the ideal image. The market taunts everyone saying “you will never be good enough,” and we are constantly reminded. The advertisements are on every billboard, website, highway, commercial, newspaper, and escaping these ads is nearly impossible. Although most marketers strive to advertise perfection, I believe that a shift in all advertisements to