Amtrak’s Sunset Limited and M/V Mauvilla – Corporate Social Responsibility
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Amtrak’s Sunset Limited and M/V Mauvilla – Corporate Social Responsibility 1 It has been called the worst train disaster in U.S. history. The wreckage of the Sunset Limited on September 22, 1993 took 47 lives. There are many circumstances surrounding this wreck that affect the many stakeholders involved. Certainly, CSX Transportation, Inc., Amtrak and Warrior and Gulf Navigation Company (WGN) and their employees, the passengers on the train and barge, the surrounding community, the train and barge industries, the governing body of the Big Bayou Canot bridge, environment, and stockholders are all stakeholders. Adding possibly to that list, the National Transportation Safety Board (NTSB), US Army…show more content… The equipment would have increased the cost of building the bridge, so NTSB’s recommendations were ignored.
Not having this equipment installed leaves them wide open for multiple lawsuits. Prior to the incident of Amtrak’s Sunset Limited railcar, it is unknown the various positions of philanthropic CSR Amtrak and CSX might have had. Certainly after the accident, their commitments to the community must have increased by 100 fold. This, for Jeremy Bentham, would be ethical. If Amtrak and CSX took the position and gave back to the community post accident, and the good outweighed the bad, then they would be acting ethically. Amtrak’s economic position most likely went (for a period of time) from being well positioned in the market to a very competitive place with the other modes of public transportation – busses and airline. They were well positioned in that they could offer a much faster means of travel than a bus and provide on-board fine dining, and could offer a much less expensive travel than an airplane which does not include a meal of any kind. Amtrak surely suffered public pressures. In turn, this incident should have spurred beyond-compliance behavior necessary to satisfy the economic definition of CSR. (http://pubs.aeaweb.org/doi/pdfplus/10.1257/jel.50.1.51, page 75). An example would be to enhance train travel.