Amul Case Study

1782 Words Oct 29th, 2012 8 Pages
AMUL - A case study on IT in SCM

A live case of Use of IT

Amul is a leading food brand in India. It offers a wide range of products like milk, milk powder, butter, ghee, cheese, chocolates, Shrikhand, ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya", meaning priceless. The first products with the Amul brand name were launched in 1955. Since then, they have been in use in millions of homes in all parts of India, and beyond. Today Amul is a symbol of many things: Of high quality products sold at reasonable prices, of availability, of service. Amul has been accredited with ISO 9001 and HACCP Certification by QAS,
…show more content…
Both these details are recorded in the PC. The computer then calculates the amount

1

AMUL - A case study on IT in SCM

due to the farmer on the basis of the fat content. The value of the milk is then printed out on a slip and handed over to the farmer, who collects the payment at the adjacent window. With the help of IT the farmers receive their payments within a matter of minutes.

Each member preserves the milk in the cold storage, processing it and producing several products, sold under the Amul brand name. As all products have a limited shelf life, the organization's ability to conduct its operations in a smooth way is much more praiseworthy-especially when one considers the scale of the operations. Amul makes about 10 million payment transactions daily. On the logistics side, more than 5,000 trucks move the milk from the villages to 200 dairy processing plants twice a day, according to a carefully planned schedule.

Amul took a strategic decision to redesign and re-organize the existing software applications in 1994 to meet the challenges of growing business. Accordingly, Amul assigned the ERP software development project named as Enterprise wide integrated application system (EIAS) which covers a plethora of operations like market planning, advertising and promotion, distribution network planning, stock control, sales and

More about Amul Case Study