Amul Distribution Network

The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products. To find the market share of the HUL brands and its competitive brands. Key areas of strength and weakness for HUL brands. To develop a

Milk production in Maharashtra has increased by about 40 percent from 2003 to 2013. Katraj dairy has a market share of 18 to 20 percent in cow’s milk and 20 to 22 percent in milk products. The dairy mainly faces competition from private players like Chitale milk, Parag Dynamics, other District and taluka level Cooperative, State Federation’s Mahanand Dairy and Government of Maharashtra’s Aarey Milk and Milk Products. There are around 80 to 85 brands in Pune in milk and 30 to 35 brands in milk products. Among all the competitors Amul has the largest share being an international brand whereas Danone’s share is higher in curd and

The Alaska Milk Corporation is already on its 44th year in the market and Filipinos grew up with this brand of quality milk products. It cannot survived throughout the 4 decades if they didn’t have the strong brand equity that they built all over the years.

The sales composition is split into 37% from grocery stores, 20% from drug stores, 35% from mass merchants and 8% from miscellaneous sources. 70% of their total sales value is derived from 10% of their important customers. The company has foreseen valuable increase in their demand and is about to face some problems due to their traditional distribution network and their competitors. To focus these issues, they have decided to improvise on certain issues by collaboration with suppliers and customers which are discussed below.

2-Introduction 2.1-About FMCG Industry Fast Moving Consumer Goods (FMCG) industry is one of the fastest growing industries in the world, which consists of food as well as non-food consumable products. The volume purchased by end users is usually on a small scales and everyday use basis. This industry had suffered immensely during the global financial crises however, most of the companies conquered profitability and sales growth by 2010. These products are mostly available at supermarkets, chain stores, hypermarkets, grocery stores, etc. The

In business, it is essential for management to understand the role and importance of marketing to his or her organization. Management utilizes marketing tools to satisfy the needs of customers, and to gain a better understanding of the product itself. The goal of this paper is to discuss and analyze the distribution practices of Land O Lakes butter. In review of the distribution practices, I will also attempt to show the importance of knowing and understanding the product you are marketing.

We can counter the concerns of both the sales and distributors by first convincing the barilla’s employees and the top management by creating trust within the organisation and with distributors by building long-term relationship. There needs to be a collaboration between barilla and the distributors so they can share the sales data with barilla who would then forecast and deliver appropriate amounts of products to the distributor at right time at the right place, Thereby distributors can lower the inventory and improve the services and decrease the distribution cost. We can convince the distributors about the benefits by running JITD

It is with this food supplier that you can make your orders to get placement of your orders you look forward to.

Author 07/07/2012 1.0 Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis, SWOT Analysis, References Partha Mitra 22/07/2012 1.2 Added Segmentation, Appendix, References Partha Mitra 04/08/2012 1.3 Added Positioning, Product, Price, References Partha Mitra 11/08/2012 1.4 Added Place, Promotion, References

Ice-Fili needs to invest in the innovative method of production and use efficient distribution system to cut costs. The company also needs to use supermarkets and wholesale companies to enhance its distribution system. The strategy will assist Ice-Fili to expand its market opportunities in Russia.

The reach of confectionary products has been excess to 5 mil retail outlet, most of them are Kirana stores

Market volume for the confectionery industry is flat due to the changing trend in consumption driven by the changing age in distribution of the population. Growth is only driven by price increase at 10%. Distribution / availability and visibility are seen as important elements in influencing the sale due to the nature of its products, impulse items. In addition to this, the bargaining power of the retail trade has been shifting away from the suppliers (i.e. manufacturers like Adams) and is in favor of the

This incident was happened it Mumbai , Maharshara. The worms was found more than eight outlets acroos maharshtra.

The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be

In future maintain 5% of stores as mini-supermarkets in her development target. 759 STORE did its best to conduct “lower margin with high turnover” policy. Through this 3 years effort on active developing direct import model, it was grateful that 759 STORE had not only built up supplies with food distributors and manufacturers of Japan and other countries, but also a smooth import operation with substantial procurement scale. To avoid any conflict on product price setting with traditional market players, the Group would take further step to increase the proportion of direct import and much fully exclude the supply of local suppliers who were difficult to have price negotiation with and did not allow 759 STORE to set product prices independently. Exploring new products in all angles and without limitation, our procurement team continued to source wide varieties of import product for Hong Kong residents’ enjoyment, where around 80% of them was food products and 20% of them was household and other products, hoping that our