An Advertisement Of The American Comedy Drama Television Series Entourage

As a seductive young man looks into a camera a raspy voice, off camera, whispers, “You got a real nice look. How old are you? Are you strong? You think you could rip that shirt off? That’s a real nice body. You work out? I can tell.” No, it’s not straight out of a steamy romance novel, though it could be. This is just one example of how provocative Calvin Klein’s advertisements have been. Although the ads boosted sales for the Calvin Klein empire, it angered many parents, religious groups, and even the media over its message, its image, and its legality.

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

It is known to be true that the best endorsements achieve a deriving ideas, style and taste between the product and the celebrity. Giving a brand an appearance is more than just a marketing strategy to increase sales; it is a decision that can change the outcome of the brand for the

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

The infamous Dutch men’s formal wear company Suit Supply is continually raising controversy in their campaigning. The fall 2010 campaign, accurately titled Shameless, advertised on the Suit Supply website and in the Westfield Suit Supply store windows suggests that dapper men, can score maximum attention with pulchritudinous women. The advertisement showing a male, well-dressed, looking up the dress of his female company. The company is using a “sex sells” attempt to amplify sales of suits to men. The use of women by Suit Supply in the Shameless campaign follows in the footsteps of other menswear company trying to use the sex driven mindset of men to sell clothing.

This paper will analyze the Candie’s Foundation advertisement found in the Seventeen magazine. The advertisement is directed to the teenage audience, and its message is to avoid teenage pregnancy. The Candie’s Foundations is a non-profit organization that prevents teenage pregnancy by providing information and making campaigns. The advertisement will be examined by the use of logos, pathos, and ethos. These three different appeals will help to describe and understand each part placed in the advertisement. This document will describe the purpose of the advertisers and how they influence on audience decisions. This paper will describe how authors feel of the advertisement, and what is their opinion. It will explore the reasons of why those

This is a chapter from her book The Male Body.  This chapter explains her thoughts on the use of the male body in advertising.  Bordo explains how and why she first got interested in looking for new advertisements of males in magazines.  Bordo explicitly depicts her thoughts on how people look at the male body, how it was used in advertising, movies, and our culture overall.  She also goes into how over time the use of male bodies has changed in our culture.  Bordo uses a lot of pictures and actual advertisements to draw you in as a reader and get you thinking about the depictions of male physique in your own way. The author uses many major clothing companies as examples for her depictions like Calvin Klein, Haggar, Dockers, and Gucci.

On the left side of the magazine, there is a male model whose face is covered in a jacket and he is sitting in a chair in an empty room covered in snow. On the other side of the page, there is a female model standing in the middle of the lake. This is an ad for Moncler’s winter collection. Moncler is a not well-known brand but it is expensive and there are pictures of celebrities, like Gerard Butler, Tom Hiddlestone, and Leonardo di Caprio, wearing it in public taken by paparazzi. Theme give an affect to customers on how they should be dressed because they think it is a trend. Moncler could have displayed pictures of outfits for its ad but the company presented two pages of two models posing unnaturally in the magazine to get viewers’ look at the brand.

In this occurrence, the men’s clothing being promoted are suits Macy’s exploits every man needs a suit in their closet for any occasion or event. The commercial begins with one of the men riding a scooter with his girlfriend/or wife in the back they are trying to sell fun but also confidence with every purchase; the man exhibits the idea of Motorcycles associated with masculinity. This commercial uses bright colors such as red and white displays informative headings with the sales discounts; the actors are also jumping up and down posing in their outfits. These color schemes and headings appeal to the human eye; the male actors are shown in a way that makes them look sophisticated and handsome by the way men pose, stand, walk with confidence, and tug on their blazer. This ad shows the discount numbers in large font, for example, 75% off on all clearance suits for men.

in men’s magazines. While conventional advertising practice increasingly depends upon the aphorism that “sex sells,” conventional mass communications research approaches to advertising containing sexual imagery have assumed that such images do affect audiences and such images portray inaccurate truths to audiences. This thesis, however, makes no claims about audience interpretations or media effects. Instead this thesis looks closely at the visual rhetoric of sexualized images of women used in fashion advertising in men’s magazines to ask how sexualized imagery of women functions rhetorically as part of a branding message presumably designed to sell a product.

The ups and downs of the premium jeans industry and the constant fluctuating of threats to the industry made it interesting to see how the denim lines would respond. They were originated in the 1970s by Calvin Klein who created highly priced, skin tight jeans who used celebrities (i.e. Brooke Shields) to endorse the product. Since they were higher priced compared to your common, regular blue jeans sold by mainstream brands like Lee and Wrangler, they were meant to serve as fashion statements as opposed to comfort. They started off well in early on in the 1980s, but then hit a decline just a few years later. The mid 1990s came and they surpassed their highest annual sales in

Celebrities have significant influences on consumer choices because they are recognizable and adored by fans around the world. BTS, a popular korean boy group, sponsored by Puma, a shoe company, advertised shoes and socks several times for them. Some commercials I analyzed showed the BTS members dancing, looking comfortable and relaxed while wearing the products. This example shows that Puma believes BTS is a good choice to display the products because of their rising popularity and fans will feel comfortable when they wear it too.

An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects such as the setting, the outfits, and the

The Levi Strauss 501 advertising campaign was so successful in 1984-1990 as it attracted the typical American teens selling independence, sexuality and physical good looks, representing the perfect figure and body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando, all connecting to the Levi guys (jeans) in the adverts, giving the impression of a sensual, healthy radiant aspect, to the gazed audience. Falling for the act, teens still continued to buy the different types of jeans, whilst new ideas were being designed. People realise now it was just a pretence illusion. Although these shams still occur

Brands have been influence celebrity appearance for a long time. Across categories, whether in products or services, many brands are investing on the bunch appeal of celebrities locally and also internationally. Once a new face enters the popularity charts, advertisers’ line up to have it marked all over. The benefit of celebrity endorsements can be justified by the following advantages by using celebrities on the overall brand. First benefit is Establishment of Credibility. In establishment of credibility, approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products. Again as mentioned earlier, we have the Corneto Walls ice cream campaign. At launch, Akim and Stacy endorsed Corneto ice cream to share with the loves ones and this ensured that brand awareness was created in a market, to people which did not even know the brand. Secondly, Ensured Attention which ccelebrities make sure the attention of the target group by dividing the confusion of advertisements and making the advertisement and the brand more visible and understandable. Furthermore, PR coverage is one of the advantages for using celebrities. Managers perceive celebrities as current and up to date, which create high public relation coverage. A good example Rosyam Nor