An Age Of Modern Marketing

Throughout recent history, the fifties proved to be the most interesting to me because not only was it a time of great economic expansion; but it was also known as a period where current citizens and leaders of the United States frowned upon. The “Golden Age” proved to be one of the most outbreaking movements of the industrial age. This period in American history gave citizens of the United States access to a better standard of living, transformed American agriculture, and brought the rise of the suburban nation. Remarkably, the employment rate for women had skyrocketed during the year of 1955 proving that

During the 1950’ many public and social booms happened. For instance the Baby Boom was huge in the 1950’s. In 1957 it was estimated that 1 baby was born every 7 seconds. (Silverman 1) Also suburban living was expanding and becoming very common. Starting in

In the 1950’s American families went through several changes, some of which were positive and beneficial. There were many new technological breakthroughs. Additionally, new forms of entertainment created a generational divide between young people and adults. Americans entered a period of postwar abundance, with expanding suburbs, growing families, and more white-collar jobs. The average income of American families roughly tripled. Thousands of families rushed to buy the inexpensive homes. New suburbs multiplied throughout the United States. Affordability was the key reason most Americans moved to the suburbs.

The rise in advertisement played a key role in the rise of consumption. Thanks to well-developed advertisement campaigns, America redefined what a necessity is. Advertisers encouraged Americans to actively work towards maintaining a high social standing. “Advertisers made no secret of their intention to promote novelty for its own sake, in the hope that consumers would exchange perfectly serviceable goods for goods that conformed to the latest fashions” (Lasch, 2000). Consumers devoured this advertisement scheme and began to rapidly increase their spending. Many advertisements for common, household products made claim that they could make the normal appear comparable to the high end. For example, Lux, a soap company, ran an ad in 1920 that depicted two women talking - one of the women complemented on the other on the quantity of sweaters she owned, only to find out that it is not a new sweater, but rather her old sweater that Lux soap made it look brand new (Lux)! Men and women alike began to believe

Due to advances in technology, significant changes in advertising appeared in the 1920’s. In the latter half of the 1900’s ads were illustrated in color for the first time and the layout of most magazines changed. Advertisements, in the 1910 Ladies’ Home Journal, were mostly located in the back of the magazine. Though due to the popularization of name brands, ads moved to the front as competition between products produced more revenue.

When historians observe the 1950’s (50’s) and 1960’s (60’s), they tend to generalize both decades. The 1950’s is seen as a era of conformity and political consensus. The 1950’s are normally viewed as a time of peace and prosperity because many Americans were able to save money during World War II. Mainly white Americans will move to less crowded areas and make their living off of white collared jobs. During the 50’s many Americans will view Communism as an evil, economic power and wish to spread Capitalism instead. The 60’s, however, is viewed as a decade of nonconformity and political divisiveness. Many young men would refuse to fight in the Vietnam war, and women would begin to break the tradition of the “stay at home wife,” and begin to join the workforce. However, both decades show conformity and nonconformity.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

In my own personal option, the 1950’s would have been a wonderful time to experience. The economy was growing during this time. I agree with the author’s evidence and thoughts on the economy. For example, the author discusses the great purchasing power of young families and the generosity of federal assistance programs. Compared to today, during the 1950’s it was much easier for a family to purchase a house and the monthly payment was a small percent of their income. From personal experience, it can be quite a task to purchase a home as a young adult. I used a federal program to purchase my home. During that time, our military was larger. This meant more veterans were receiving a GI Bill and this resulted in a high percentage of soldiers

It was a decade of reverence for the esteemed economic system of capitalism after a decade of horrendous war. Coming out of the Second World War, the 1950s symbolized a new period of ultimate economic expansion, relatively stable costs and prices, and a lowering unemployment rate- all leading up to a "golden age of capitalism" and an increased "American standard of living”. This increased standard of living only came through however, due to increasing wages for the common man and average citizen. Between 1946 and 1960, the nation's gross product was merely doubled and because of that, this new generation of Americans was finally better off than their parents and previous ancestors.

2.2 Features of Social and Economic Life in America in the 1950s The 1940s witnesses World War II, and, although there are not many damages to the country, there still is a doubt about the future (Velm 245). Americans do not know whether any more conflicts can happen in the future, despite that, the 1950s is the decade during which many changes happen and life for Americans becomes better than it was during and before the war. After World War II ends, people become optimistic about many areas of life, and families get bigger as more children are being born (Velm 245). This is the time of the growth of economy since the governmental price control is terminated, and products and services become more expensive, the inflation rate rises and because

During the 1950’s in people were concerned with the idea of consumerism which meant that society was constantly looking for the next best product to come on the market. This idea comes from people who are constantly buying more and

In the late 50s and early 60s the United States experienced a pull back in the economy, forcing consumers to tighten their belts. The popularity of

During the sixties, there was a huge generation gap between the parents, who became adults around World War II, and the children, baby-boomers, who came of age in the 1950s and 1960s. Due to the generation gap, the younger generation grew farther apart from their parents and the older age group. The younger people believed that the older generation was too inhibited and too materialistic. For the most part, the baby boomers simply refused to accept the world-view of the older generation without questioning it. They broke with the political persuasions of their

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by