The Dive bar will have a full bar and small menu for food that is competing with other companies in the area. In order to compete with our competitors, our craft beers are from local breweries around the Greenville area and our food will be locally grown and locally fed beef that we will serve to our customers to ensure a great, quality product that our customers will love. We have a great premium location in downtown Greenville where we can capitalize on our market and strive to be the best bar in the downtown area. One thing that will set us apart from our competition is our great draft and craft beer selection that is unmatched and we guarantee we will have the alcoholic beverage you were craving. We will provide great customer service …show more content…
Focusing on more of a diverse food menu alone can generate more foot traffic . People may avoid The Dive due to the lack of food options since we are more well known as a drinking spot. We are legally recognized as a “Drinking Place” and/or a “Limited-Service Restaurant” (Industry 722410 or 722211). We can offer more choices to eat such as sandwiches and full dishes. Fully switching to lunch, dinner, and late night specific menus will help increase popularity. We will keep the same pub-style options for the current regular customers, but offer lunch and dinner choices for the new clients.
Situation Analysis
Internal Environment The Dive is a local dive bar that offers its customers a friendly environment, a wide selection of alcohol, and a limited variety of food options. The business mission statement is: We are “The Dive”, we serve our customers with our full bar and limited food menu. Our general target market is anyone twenty-one and up with the intentions to sit down, relax, and have a drink. Our company’s well trained staff and loyalty to customers is what makes us unique. The Dive offers great hospitality, a diverse drink menu, and quality food to customers who love spending their night at a bar/restaurant. The local business is ran by the owner of the bar. Although, the owner is far removed from day-to-day operations and relies on the General Manager to report “just the facts”. In addition
I will continue to offer the hot and cold beverages and add healthy and organic breakfast and lunch with homemade pastry at a reasonable price. I also will target all of the university students and staffs by offering them a discount with a reward card. Also I will hand out flyers to all nearby businesses in the area and advertise in the local newspaper biweekly. Moreover, I will extend my business to cater for all events such as: gaming tournaments, art show, Special events and more. If you are a loyalty customer you will receive additional discount on all catering. Since this is a newly develop area any new business open in the area will received free lunch for a day for employees and staff.
The strengths of the business would be having knowledgeable, trained, educated, and experienced staff. Lavish décor and great food and prices will add to those strengths. Location that is easily accessible and close to home for most of the guest. The restaurant would offer discounts to the college students and the travelers that are passing through, having a good reputation will be a strength and help build clientele. According to the data there is no other restaurant in the area with the same concept. The weaknesses of the business would be targeting multiple segments and trying to satisfy all of their wants and needs. Another weakness would be trying to keep the restaurant as trendy as possible but would be difficult with the changes in trends, what’s hot today may not be the next. The area is not completely in need of the type of restaurant and lounge in mind, therefore getting people to be open to and supportive of the idea is a concern. Poor reputation among customers by not giving a good first impression or not meeting their expectations would be a weakness for the company. Other weaknesses may include high costs, lack of access to key natural resources and distributors. The opportunity is that because of the current recession it would be the optimum time to open a business that would create jobs. Restaurant space can be negotiable and very
My most favorite of all time restaurants to dine at is The Cheesecake Factory. This restaurant is a famous corporate chain of restaurants that offers a widespread variety of all types of American dishes and of course specializes in the most amazing variety of the best tasting cheesecakes. I love the experience of dining at the Cheesecake factory because the atmosphere is so welcoming and the artwork on the ceilings make you feel very lavish, the food is great and the service is excellent. A particular visit last month proved to me that Cheesecake factory lives up to the expectations of its guests.
When it comes to dining-in at a restaurant we all want the best service that we can get. When I think of “the best service” I think about the cleanliness, nice waitresses, good food, and affordable prices. There are so many different options when a family thinks about going out to eat, especially if they have small children. It’s often hard to go to a nice dine-in restaurant because sometimes it’s hard to find something on the menu for everyone in the family. I have experienced many things at two completely different restaurants. I can say Demos’ is better than Logan’s because the food and service is much better.
The most crucial step in starting a new restaurant is deciding on which location is right for a business to be successful. Survival in the food industry is dependent upon location choice. Even if a restaurant serves the best food in town, it may not do well if it’s not placed in a highly populated area. According to H.G. Parsa, an associate professor in Ohio State University’s
There has been a great competition between restaurants now because restaurant like Outback Steakhouse which is infamous for their steak is now boasting seafood on their menu as one of their go-to dishes. However, it is not the same. The atmosphere doesn’t I have been to a lot of different restaurants that serve crab legs and shrimp, but I always end up with a smaller portion, poorer quality crab legs, smaller lobster tails and a higher bill. Not to mention there is so much to eat that I always have a take home bag at the end of our
They attract a wide range of customers but the restaurant is a particular honey-trap for students, being in an easy location for students to reach – note question 1 of my customer survey to see the age ranges of customers. The size of the restaurant is quite small; it seats up to 50-60 maximum and the total seating space per my estimate is ~22m3. The main competitors are Shrimp and Burger, 0.2 miles away (see figure 1.2), 7Bone, 1.1 miles away (see figure 1.3) and The Handmade Burger Co. in West Quay, which is 0.7 miles
Dolphin Bar & Shrimp House, in Jensen Beach, crafts fresh and tantalizing seafood dishes with a contemporary spin in its rustic and charming restaurant. If brunch is your thing, visit Dolphin Bar & Shrimp House on Sundays when they serve a full breakfast and lunch menu along with omelet and waffle stations and a Bloody Mary bar. Popular dinner entrées include the succulent Alaskan king crab legs served with drawn butter, the Oriental tuna with a crispy sesame crust served over lo mein noodles with wasabi and pickled ginger and the bacon skewered shrimp with Cajun spices and served alongside black beans and yellow rice, all of which are seasoned to perfection.
Improve guests’ experiences by broad menu of drink & foods, digital menu boards, free-wifi at any restaurant, new payment options, and drive-thru enhancements.
BJ's Cocktail Lounge serves great food and drinks in its lively and inviting atmosphere. For a delectable starter, try the creamy lobster dip with toasted pita or the black Angus sliders trio. Popular entrees include the grilled porterhouse steak with roasted red rosemary potatoes, BJ's herb crusted salmon, and the spicy Cajun chicken mac and cheese. Juicy half pound burgers, like BJ's hangover burger, with bacon, egg and cheddar and the laguna burger, with avocado, Swiss and 1,000 Island dressing are guest favorites. Weekly dinner specials, such as Monday barbecue ribs, Thursday prime rib and all-you-can-eat spaghetti Saturdays, set BJ's Cocktail Lounge apart from the rest.
The Copper Dock Restaurant offers starters that are ideal for appetizers or a snack. Lighter fare choices like the baked French onion soup, tenderloin sandwich with au jus, grilled chicken sandwich and the country club wedge salad are idela for those with smaller appetites. Land-based entrées include the beef tenderloin, N.Y. strip, pan-seared uck breast, baby back ribs, herb-crusted
...................................................10 Alternative 3 – Review Existing Locations..........................................................................................11 Alternative 4 – Expansion through Franchise Operations.....................................................................11 Alternative 5 – Expand Catering Segment ...........................................................................................12 Recommendations and Action Plans .......................................................................................................12 Recommendations ..............................................................................................................................12 Action Plans .......................................................................................................................................13 Contingency Plan ...................................................................................................................................14 Attachments ...........................................................................................................................................15 Exhibit 1.............................................................................................................................................15 Exhibit 2.............................................................................................................................................16
What are factors influence to customer purchase behavioral? How is good management system impact to employee performance delivery high quality service?
Once I stepped inside the restaurant I automatically could hear the music playing at a moderate level and the laughter of the customers. Right off the back the restaurant's ambiance had a positive vibe. Mindful, it was a Saturday late afternoon. Mary Jane Burger and Brew is a local restaurant trying to stay true to its past. The granddaughter of the original owner now runs the place with the intention of serving good quality food where the ingredients are fresh, mouth watering, and surely not filled with antibiotics and all that other genetically modified elements found in processed foods. The vintage, rustic looking place, holds a small town atmosphere with a big taste.
Dragon Boat Restaurant is a Chinese Restaurant. It is a multi star restaurant. The head chef is a chef from Hong Kong, China. The creates Cantonese and Peking cuisines and also modern Asian food. The restaurant provides 70 different choices to select from. The restaurant is based in Auckland CBD on Elliot Street. The goal of the restaurant is to provide modern Asian food inspired from traditional food. The services include dine-in and take away provided with Yum Cha. The restaurant was originally started by Zhang Wei in 1990, which was later succeeded by his friend and then co chef Zhenbu Cheng. The primary focus of establishing the restaurant was to create a liking towards the Chinese food and its culture at an international level. The pioneering customers were the Chinese settlers in New Zealand, however later the simplicity and the very mild flavors of the food attracted the kiwi folks and it got famous for its fast service.