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An Analysis Of The Media 's Bias

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An Analysis of Bias in Media Bias by and within the media is subject to and motivated by a complex but predictable set of factors. These factors are both meaningful and measurable. Bias within the media is oftentimes thought of as simple and straightforward but this is not the case. While no ethnic group outright denies the existence of bias within major news outlets, whites feel it occurs less than blacks. Exceptions that conflict with this sentiment do exist, of course. As David Niven stated in his 2005 paper, certain powerful individuals are capable of making targeted allegations of bias that serve only to highlight a specific individual or socio-political entity’s style of thinking - in this article instance, sports reporters were criticized by Rush Limbaugh for having more sympathy for black quarterbacks when they performed well. However, in cases like this one, the remark can be depicted as purely for publicity’s sake rather than reporting. Blacks on the other hand have demonstrated a consistent level of doubt relating to the credibility of major news coverage, but with a drawback. As Beaudoin & Thorson state in the 2005 paper, coverage of Blacks and black issues is viewed less favorably when presented with non-black or low-black sources. Blacks and black issues presented by or with a black source are viewed considerably more favorable. This topic of bias is in a near constant state of flux. As ratios and relationships of and between different ethnic

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