An Analysis Of The Poem : Bugs Bunny Propagandism

The trickster character appears in many cultural mythologies across the world and across the span of time. Despite the individual personalities of a trickster being unique across time and cultures there are unchanging characteristics belonging only to tricksters, which still appear in our modern day media. A wonderful example of a modern day trickster, who has lived within our society for the past 85 years, would be Bugs Bunny. Bugs has undergone a few minor changes within his personality and outward appearance throughout his life, yet he is recognizable to the current three generations living within our society today. Bugs is a fearless, creative, and sassy individual who is able to break barriers, not only between generations but also

Louis Cheskin who was a design consultant and psychologist stated, “Customers would unconsciously recognize the logo as symbolism of a pair of nourishing breasts”,(l. Be) Now I know I have never heard this or even thought this about the golden arches, but to me the golden arches mean McDonald’s. In a dissertation by Speber and Wilson, about the Theory of Revelence,(TOR). TOR can explain how consumers interpret visual advertising. This could help marketers and researchers in advertising. TOR can also explain why some symbols or logos thought to be unconnected with the product became revelent in advertising. Cite. The fourth logo I chose is Apple. Apple logo was designed from the bible. The apple is the forbidden fruit from the tree of knowledge,( L.Be). Symbolic symbols are a productive way for companies to communicate their products to

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Imagine audiences sitting in the movie theater trying to escape from the looming hardships of World War II. They sit and watch as the commercials begin to play when one of the most familiar tunes in animation begins. The commercial presents itself deceptively using the classic Looney Tunes curtain opening and theme music with the simple title of “Bugs Bunny.” The only hint at the true purpose of advertising at this point is the producer listing of the U.S. Treasury Dept. Defense Savings Staff. The curtains quickly open with an approaching Bugs Bunny miming the fife with his carrot as “The Girl I Left Behind” plays in the background. This is all set against a redrawing of the classic American painting “The Spirit of ‘76.” Bugs Bunny then begins to eat the carrot he’s been holding, when he suddenly begins the song “Any Bonds Today?”. Suddenly, the purpose of the commercial is finally revealed to the audience, with Bugs’ song telling people to buy war bonds. All throughout this he gestures, points and moves with an animated flair for the audience. He even exits and reenters frame with an Uncle Sam costume, eventually beginning to act like he’s passing out bonds to the audience. Until, with an animated twirl Bugs Bunny appears with blackface and a different singing voice, a parody of the blackface performance Al Jolson did in the movie “The Jazz Singer.” Finally, the picture pulls in close on Bugs’ face as he wipes away the paint and once the picture pulls back out the backdrop has changed. It shows a combat scene full of planes and ships as Elmer Fudd and Porky Pig appear to help close the advertisement with singing and dancing. As the song ends a simple war bonds ad pulls into frame. It now presents a Minuteman on the left and texts that reads “For Defense Buy United States Savings Bonds and Stamps.” The commercial relies heavily on its ethos and pathos to convince the audience into buying war bonds, using very little logos.

womb to the tomb was always up to no good. Bugsy was a gangster early in his

Using logos to show viewers that there is logic and reasoning behind the product will also encourage consumers to purchase the product. For the ad “I Will” by Tiffany and Company, my advertising team and I incorporated all three, and that is why this

Every person who was impacted by the holocaust responded differently to their situations. Which way of responding to conflict is more helpful for success? In my opinion thinking about your family and friends is an effective way to respond to conflict because family/friends are often the closest people to you and they will help you have a reason to succeed. Family/friends is one of the best ways to respond to conflict as proven by Vladek in Maus ll, Bruno and Shmuel in The Boy in the Striped Pajamas, and a few of the six survivors in Hiroshima.

Today Wal-Mart is uses popular movies like Star Wars to sell their store and its products. Star Wars appeals to multiple generations from a grandfather all the way his grandson. The scenes of mothers bonding with their daughters, a grandparent bonding with his grandson, and fathers bonding with their sons all appeals to an audience’s pathos. Wal-Mart thus using the human desire to connect with loved ones as away to sell their products. Star Wars appeals to its fans, which are generational. A grandfather can talk to his grandson about Star Wars because the excitement of the new release is relevant to both their lives. Thus making an audience want to invest in Star Wars products from a store like Wal-Mart to strengthen that bond. The Star Wars 2015 commercial takes place outside the store verse the 2012 Smiley commercial which took place entirely within the store. The 2015 commercial appeal to pathos by expressing to the audience that the products you purchase from a Wal-Mart store are deeper and more fulfilling than the products itself. The commercial says it is not the cost that matters but the relationship you’re investing in when you invest in a Wal-Mart carried Star Wars product, therefore again appealing to ethos. At the end of the Star Wars 2015 commercial, Wal-Mart producers make it known to the viewers that Wal-Mart is the best place to purchase everything Star Wars, appealing

In the early 2000s, struggling fast food chain Quiznos desperately tried to find a new way to attract more customers. Possibly trying to target younger markets, Quiznos decided to use characters from a popular social media/Youtube video to help promote its freshly toasted subs. Although the characters were popular on sites like Youtube, the idea of using rat-like characters to promote a restaurant fell flat. The commercial received such a backlash from customers that the company had to pull the commercial. Quiznos has never run another ad using the same

More specifically pathos through the use of humor. The commercial starts out with Jeff Goldblum's’ character “Brad Bellflower” sitting down on a piano bench attached to a piano and beginning to be lifted up by a crane while a choir sings “Movin On Up” and moves boxes into the apartments in the building. “Movin On Up” is a very upbeat song and one can’t help but smile as the commercial goes on. Jeff rises up past multiple apartments while the tenants look at him in disbelief, all the while the choir still singing and moving things into the apartments. Once Jeff reaches the top of the building, he says “Wait, wait a minute is that George and Weezy?” The main characters in the TV show “The Jeffersons” were named George and Weezie, so if the viewer is familiar with the show, they will think it is them. However, the camera cuts to the rooftop and reveals it to actually be Lil Wayne (Weezy) and George Washington. They then make more references to the show, and then the commercial ends with Lil Wayne saying “And don’t forget about my signature apple pie!” The choir then sings the lyrics “We finally got a piece of the pie!” Clearly this advertisement makes use of pathos through humor, as the viewer most likely can’t help but chuckling a few times

All of these images are logos. No, not the kind of logos that we learn about in English each year, instead, these are images that each respective company has chosen to stand as an easy symbol that consumers will recognize whenever they see it. Usually, along with a short slogan. You know what I mean: Live Mas, Just Do It, I’m Lovin’ It.

Intellectual viewers want to break that barrier and understand the details. That’s where facts and logic come into advertising political ads. Logos is a way to approach viewers to endorse a represented situation through facts and logical reasoning, whether they’re true or not. Hillary uses such technique to attract her audience by having her speaker make negative statements about Trump. Guerra states that “He’s unfit. He’s unqualified. And I see Hillary Clinton as someone who’s had the experience nationally and internationally to be our leader”. Guerra uses words such as “unfit” and “unqualified” to prove that Trump isn’t suited to be a leader. Those words may seem valid, but they don’t necessarily mean anything because Guerra doesn’t explain why Trump is unfit and unqualified. She only uses those words to make herself sound factual like she knows Trump very well, but she has no proof to expose that to her audience. Many people accept those statements as “facts” which provide them a long term impression on the opponent. Trump also incorporated logos into his ad as well. Ivanka tells her audience that her father knows how a woman struggles through labor and that he can help balance their career and motherhood. Ivanka claims that Donald Trump “will change outdated labor laws so that they support women and American families. He will provide tax credits for childcare, paid maternity leave, and dependent care savings accounts. This will allow women to support their families, and further their careers”. She explains what her father plans to do to help working mothers when he becomes president, but the audience doesn’t know whether those are real promises or if she is making them up herself. There isn’t any evidence that Donald Trump plans to make those actions as well. Because Ivanka is Donald Trump’s daughter, the

When people walk down a hectic city street surrounded by advertisements, they may notice those advertisements but may also have a difficult time remembering them. There is a better chance that individuals are going to remember the simpler, less detailed, logos over the big and busy logos. With all of these companies blasting their products, how is one supposed to remember them all? Many marketers, including those at Nike, have found a solution: simpler is better. For example, when children walk through store aisles, they are drawn to simple images. Those images portray all the information about the characters and toys. Those images transcend all languages and cultures. The simple Nike Swoosh accomplishes the same

Logos is also prevalent in the opening scene of the advertisement. “For a dollar a month we send high quality razors right to your door” says Dubin. This line gets the audience’s attention by setting up some logical appeals. The first logical appeal is that it costs a single dollar a month, a far cry from the twenty that other companies charge. The second is that the razors are high quality ensuring the audience that just because they are a

A Bug’s Life is the retelling of the famous Aesop fable, “The ant and the grasshopper”. Walt Disney produced this in the mid 30’s making a cartoon-short story. However, A Bug’s Life is a new take on this story with many new turns and twists. Completely modernizing this story with new animations and featuring some famous celebrity voices. Actors such as Kevin Spacey and David Foley have lent their voices to the protagonist and antagonist. This movie was released on November 20, 1998 and was one of the biggest animated hits of that era (Gore, 2015).