An Analysis Of Walt Disney's ' The Lucky Rabbit Shorts '

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

Walt Disney Parks and Resorts is a premier enterprise operating out of Florida. This organization started back in 1971 by founders Walt and Roy Disney. Walt Disney Parks and Resorts is the most visited theme park in the world. Over 50 million people visit these parks and resorts year round. The organization is not only known for the services they provide, but the economic impact and the programs offered to their employees. This writing assignment, I will elaborate on how this company affects the economy, production, attitudes and motivation of their workers.

Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.

Amusement parks are in the umbrella of the hospitality industry. One of its goals is to provide entertainment for all guests. It has been that way since the beginning and has been advancing ever since. If anyone had to say it the best, it will have to be the father of the amusement parks, Walt Disney. “Here you leave today and enter the world of yesterday, tomorrow and fantasy” (GoodReads). He understood that how important amusement parks are, how keeping the original charm that the guest grew to love and advancing that park to make the guests continue to enjoy the park for years to come. Understanding the past, present and future of the amusement park will show how these parks have lasted for years and years.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

     Along with his serious Down to earth side Disney also lived part of his life in the realms of fantasy and imagination. His great love of fantasy and the great lack of family entertainment in America inspired Walt to build a theme park of his own. All of America thought that this time Disney had really gone crazy. As Disney once said about the reactions to his ideas for a park "Almost everyone warned us that Disneyland would be a Hollywood spectacular - a spectacular failure. But they were thinking about an amusement park, and we believe in our idea - a family park where parents and children could have

When thinking of Disney, what comes to mind? Is it the rides, characters, or perhaps the hotels that creates this as an unforgettable vacation? In the nonfiction book “Be Our Guest: Perfecting the Art of Customer Service” written by Theodore Kinni main theme is the magical creation of magic and the factors that play a role in Disney theme parks and resorts guest experiences. This book is more like a handbook with tips and how Disney was created, along with history about Walt Disney himself. Walt Disney is the creator of Disney theme parks and resorts and ensures that everyone is getting the experience that they deserve. It took Walt a great deal of failures and success to create Disney and the invention of Mickey Mouse.

When Walt Disney first opened the gates of Disneyland in 1955, he envisioned a utopian reality, where he focused on fulfilling dreams for both the young and young at heart, providing relief and comfort. Not only did he revolutionize family vacations, he believed that in hopes of creating a magical park would not only bring families together, but a place where parents and children could have fun together. As more elaborative and imaginative his park became, his creation had became a source of joy, happiness, with the hope that it would bring inspiration to the rest of the world. The Disney vision, Walt originally planned has completely transformed the leisure industry with its unique storytelling, continuing to captivate guests from all around the world.

Before the opening of the Disney parks, theme parks were not as elaborate as they are today. Prior to Disney’s innovation, what was known as a theme park was simply a few rides set up next to a lake (The Evolution of Theme Parks p11). In 1955 when The Disney Company opened Disneyland, it forever changed the definition of what it meant to be a theme park (The Evolution of Theme Parks p11). Walt Disney came up with the idea to make his theme park feel like a whole new world. In making Disneyland, he wanted his guests to feel like they were entering a land they had never been to before. Once in the park, Disney's goal was to make visitors feel as if they were no longer in California, but as if they walked into one of his

They built the parks like this since; “Designed for the values of long distance travel, suburban lifestyle, family life, the major vacation excursion, and the new visual culture of telecommunications, these places have grow to attain the status of national popular culture capitals”(King). So the parks now are so well kept and so popular that they get a nice write up about how good the parks actually are. They are very well known and the parks are always getting business, there is never a dull day at a Disney park. Disney parks are not cheap at all to get into, that it really must be a magical fun place to be where everything is very well kept and there is no fighting going on there.

The Walt Disney Company has always been seen as a perfect vision of fantasy and entertainment. For the eyes of many young children and adults alike, its theme parks have always provided the dreams of an idealistic family vacation. However, resting, sleeping and abandon in the middle of Walt Disney World, Florida lies something much more puzzling. In the middle of Walt Disney World, right next to the extremely popular Magic Kingdom, is a stagnant body of water known as Bay Lake. While to the average person the lake seems ordinary, it hides two of the most infamous abandon Disney theme parks, River Country and Discovery Island. Why would Disney abandon the two parks? Why not demolish them instead of leaving them to rot right in front of its tourists?

Jumping off the bus on to the familiar red brick pathway, I walk up to the entrance of the park. I could feel my excitement building up getting ready to explode, like fireworks in the night sky. The excitement within me was beginning to become more than I could handle. I could feel the smile on my face grow bigger and bigger until the skin of my lips is taut from ear to ear. It just hit me, I am in the most magical place on Earth. I am in Disney. Opened in 1971, Disney World is the home to four theme parks, two water parks, four golf courses, a shopping/dining experience, two themed mini golf courses and 27 themed hotels throughout the property’s 27,258 acres of land. Disney’s extravagant measures and exquisite detail have made an impact on

1.Which authors discuss Disney parks as conveying a “movie” or cinematic experience? What aspects of the parks do they discuss for making their argument? How is this movie-like experience expressed in park elements?

The Walt Disney Company has come a long way since Steamboat Willie where, the iconic face representing the brand, Mickey Mouse appeared in 1928 (Telotte, 2008). Walt Disney theme parks and the iconic mouse were accessible only in America for 28 years; more specifically, in California and Florida (Ferrell, O., Hirt, & Ferrell, L., 2009). Mickey Mouse, who is “arguably known by more people around the world than any other American” (Eisner, 1995, n.p.) brought fans and tourists from all over the world to visit the “happiest place on earth” (Ferrell, O., Hirt, & Ferrell, L., 2009, p. 112). Naturally, the clever minds behind the success of the of the Walt Disney company theme parks recognized the draw from a global perspective, which led to the assumption its theme parks would be successful internationally.

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.