An Analysis of Advertisement

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Eating has profoundly impact and influence on individual life. We can tell where most people are going to end up in life simply based on the choice they made on food. the question of what to eat, when virtually every food known to man is at your fingertips. Should you go gluten-free? Vegetarian or vegan? How about low-carb, Paleo, dairy-free, or sugar-free?. Michael Pollen discusses in his article " The Omnivore’s Dilemma" a true understanding of what we eat and what we should eat. Pollan points out that alternative method of producing food that is being overshadowed by the big, industrial system we have in place to provide consumers with sustenance. Pollan brings people a closer look at the true nature of industrial food, he find that most

In “The Omnivore’s Dilemma: A natural history of four meals,” Michael Pollan examines American eating habits. The book is divided into three pieces. The first piece focuses on industrial farming, the second analyzes organic food, and the third discusses hunting and gathering of our own food.

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

What am I exactly eating? Where does our food come from? Why should I care? “The Omnivore’s Dilemma” may forever change the way you think about food. I enjoyed Mr. Pollan’s book, “The Omnivore’s Dilemma” and learned a great deal of information. Pollan’s book is a plea for us to stop and think for a moment about our whole process of eating. Pollan sets out to corn fields and natural farms, goes hunting and foraging, all in the name of coming to terms with where food really comes from in modern America and what the ramifications are for the eaters, the eaten, the economy and the environment. The results are far more than I expected them to be.

The Omnivore's Dilemma by Michael Pollan brings to light the food choices Americans make on a daily basis. In chapters 1, 2, and 3, of The Omnivore's Dilemma, Pollan addresses the issues related to food to enlighten the reader of America's poor food production processes and its unhealthy consequences. After informing the reader where food really comes from, he educates the reader about healthy food options that one should take on a consistent basis. Near, the end of the book, the author takes a look into the past to demonstrate how food used to be processed.

The Omnivore’s Dilemma by Michael Pollan was written to oppose the common misunderstanding of Americans as a whole on what we should eat when options are so plentiful. The book begins by asking a straightforward rhetorical question projected to make the reader think on a more personal level how they would answer this. Pollan asks, “What should we have for dinner?”, Then goes on to elaborate just how difficlut the answer is. Pollan breaks down the book into three main sections being “Industrial Corn”, “Pastoral Grass”, and “The Forest”. Within each section he goes on 4 different eating adventures. Throughout each section he does an excellent job going into great detail to convince the omnivores of America that ultimately we need to have a

The luminosity of billboards and glowing signs gripping our every thought brings on an overwhelming and intense sense of: what do we eat first. Thinking about what our food is made of should be something that is higher on our priority list. Ever imagine that eating fast food could cause chronic issues that are directly linked to a decline in health? These are the pictures that Morgan Spurlock paints for us in his film. Spurlock uses ethos, logos, and pathos; to really drive home and emphasize how passionate he truly is about our ease of access to our obesity epidemic. Also there are a lot of displays in numerous different ways that the attraction, allure, and ambiance engulf us. Spurlock's film leads us to conclude that: fast food is extremely horrible for our

The story of the fast food industry and its effect on the world is well told in the book Fast Food Nation by Eric Schlosser. Schlosser makes the claim that, what started out as a special treat for the kids eventually ended up defining a way of life. During a brief period of time, the fast food industry has helped transform not only the American diet, but also our countryside, economy, workforce, and popular culture. The book thoroughly describes how important the two factors of money and power are in today's society. The book clearly establishes the broader thesis that as consumers, we should know what we eat even if it makes us uncomfortable by the knowledge.

The intended audience for this Carl’s Jr. Ad is men and only men. This advertisement uses a lot of sexual elements to get men to go to any local Carl’s Jr. and buy themselves a burger. A way that this ad captures the audience is by using pathos. The main part of the pathos appeal is with the sex appeal of Paris Hilton in the photo. They are trying to connect to the emotional side of men. By using Paris Hilton as one of the main focuses, the advertisement can lead men to think that by eating at Carl’s Jr. they can get themselves a woman like Paris Hilton, but if you have ever gone to a Carl’s Jr. before, that is clearly not the case. Another way they are trying

up about two thirds of the A4 sized advert. The picture is of a woman

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

Although programmatic advertising offers a number of advantages to advertisers striving for upgraded media buying and targeting efficiency, there are several potential detriments that come with the territory. One such apprehension is the nuisance internet bots. According to Incapsula’s 2014 Bot Traffic Report, bots represented 56 percent of all web traffic (Zeifman, 2014). Bots are computer programs that exist on the internet for various purposes, such as search engine crawling or automated chat bots (Mitroff, 2016). The software used in programmatic buying are actually bots themselves. Many of bots’ powers are used for good, but some are used for malicious purposes, such as malware and spam. All internet bots – good and bad – are constantly moving throughout the web and performing the tasks for which they were programmed. Unfortunately, they can cause problems with advertisers hoping to obtain an accurate impression count when bots are “viewing” their advertisements. An impression is a commonly used term in advertising that describes any single instance in which an advertisement is seen once by someone or displayed once on a web page (Brick Marketing, n.d.). If a digital agency boasts a high impression count and prices its spots based on that number, advertisers expect actual human beings to see their ads. Fraud becomes a problem when bots – not humans – are “viewing” the ads, skewing impression counts into misleading statistics.