An Analysis of Anheuser-Busch's Marketing Strategy

626 Words Jan 9th, 2018 3 Pages
This is more so the case taking into consideration the company's market share as well as market capitalization. This text analyzes Anheuser-Busch's marketing strategy and type of competition.
An analysis of Anheuser-Busch's Marketing Strategy Taking into consideration the significant chunk of the U.S. market the company controls in regard to beers sold to retailers, Anheuser-Busch remains a clear market leader in the Beverages-Brewers marketplace. Amongst its various beers, the Budweiser is one of the company's most heavily marketed brands. In a way, Anheuser-Busch can be regarded a price leader largely through Budweiser. Price leadership according to Tucker (2007) "is a pricing strategy in which a dominant firm sets the price for an industry and the other firms follow." In that regard, it can be noted that Anheuser-Busch tends to adopt the high-side price leadership especially with its Budweiser beer brand. A change in the price of a Budweiser forces other beer makers to review the price of their beers depending on the position they occupy in the price ladder. Towards that end, it is important to note that the ability of Anheuser-Busch to act as a price leader largely relies on the huge market share it controls. It can also be noted that apart from being a price leader, Anheuser-Busch also utilizes product differentiation to ensure that its products remain unique and/or…
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