An Analysis of Bass Pro Shops Inc's Strategic Marketing Methods

3267 WordsJan 13, 201813 Pages
Abstract Over the past 40 years, Bass Pro Shops, Inc., a privately held corporation, has leveraged a unique business model into a major success story, becoming one of the largest retailers of sporting goods in the United States. In fact, the company's flagship retail store in Springfield, Missouri, is the state's largest tourism attraction, outdistancing even major attractions such as Silver Dollar City located in Branson. This paper analyzes Bass Pro Shops strategic marketing methods, including potential growth opportunities, the different marketing strategies that are available, objectives for Bass Pro Shops' marketing plan, and the capacity of the company to respond to changes in the marketing environment. In addition, the paper examines the extent to which identified changes will impact the marketing strategy and provides an analysis of the company's current marketing strategy strengths and weaknesses. A discussion of key local, national or global emerging themes that have the potential to affect Bass Pro Shops, Inc. and recommended strategic responses is followed by a summary of the research and important findings are presented in the paper's conclusion. Table of Contents Page Introduction ………………………………………………………………………………… Review and Analysis ………………………………………………………………………… Growth Opportunities for Bass Pro Shops ………………………………………… Different Marketing Strategy Options Available to Bass Pro Shops ………………… Objectives for Bass Pro Shops' Marketing Plan …………………………………

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